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Barrett-Jackson Auction TV Coverage Returns for Canadian Viewers



Starting this Monday in Scottsdale, Arizona, millions of dollars in rare and exotic vehicles will be changing hands with the drop of a gavel. For 2015, the 44th Barrett-Jackson Classic Car Auction will provide bidders the chance to acquire vintage vehicles dating back to a 1903 Ford Model A, a brand-new first production unit Ford Shelby GT350 Mustang and countless customized or modified cars. As much as the Barrett-Jackson Classic Car Auction is coveted by car buyers with large bank accounts, the event provides the public with a sight of some cars we rarity ever observe. Barrett-Jackson regularly sells general admission tickets to their auctions just for car gazers.

For those unable to flee to the usual warmth of Arizona, television viewers have been presented with treat of watching the Barrett-Jackson Classic Car Auctions for multiple hours of live coverage on Speed. From 1997 to 2014, the car auction emerged as one of the network's most-watched programs. With Speed becoming Fox Sports 1 in mid-2013, the final year of the auction resulted in a lot of channel switching for viewers. As Canadians cable customers, a makeshift version of the Speed channel actually presented us with an advantage in the early stage of the Fox Sports 1 transition in the United States. Canadians needed only to watch Speed in order watch our Speed channel to see the entire Barrett-Jackson Classic Car Auction. However, at the beginning of 2014, Canadians eventually lost Speed altogether when Fox reportedly wanted substantially more fees from cable companies. Ultimately, this meant there was no televised coverage of the Barrett-Jackson auctions after the 2014 Scottsdale event.

Starting with the 2015 Barrett-Jackson Classic Car Auction in Scottsdale, a new partnership with the United States automotive-oriented channel Velocity and Discovery World has maintained the television presence of the sale. Shutout of the Barrett-Jackson sales in Palm Beach, Reno and Las Vegas, Canadians television viewer will again be granted the opportunity to watch live Barrett-Jackson Classic Car Auction action. Ahead of Scottsdale event, Canadian Discovery World and the main Discovery channel announced they will be a part of the bidding festivities. Discovery World will devote a total of 34 hours of airtime from Tuesday, January 13th to Sunday, January 18th while a four-hour simulcast will air on Discovery on Saturday afternoon. Available to a larger cable television audience, Discovery's broadcast will take place at a time commonly-referred to as 'Super Saturday' (a period when most of the high-priced vehicles of the auction are up for bids). As a long-time fan of the Barrett-Jackson auctions, I must bid my thanks to Discovery channel in Canada.

The following chart displays the airtimes and broadcast channels relevant to Canadians with cable (all times are eastern):


Date Channel Start Time End Time
Tuesday, January 13th Discovery World 6 p.m. 11 p.m.
Wednesday, January 14th Discovery World 6 p.m. 11 p.m.
Thursday, January 15th Discovery World 6 p.m. 11 p.m.
Friday, January 16th Discovery World 4 p.m. 12 a.m.
Saturday, January 17th Discovery 4 p.m. 8 p.m.

Discovery World 4 p.m. 12 a.m.
Sunday, January 18th Discovery World 2 p.m. 7 p.m.


Also, please stay connected to CarFYI.ca for highlights of the Barrett-Jackson Classic Car Auction in Scottsdale.

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