Car FYI

Photo Credit: Genesis Motors North America Product Lineup: Electrified G80, Electrified GV70, G70, G80, G90, GV60, GV70, GV80 Overall Brand Impression:  In August of 2023, Hyundai’s spun-off luxury brand Genesis produced their one-millionth vehicle. The eight-year-old premium marque had rapidly established a niche in the prestigious motoring sector with sedans, crossovers and electric vehicles. For 2024, Genesis continues to foster a reputation for constructing prestigious, well-equipped automobiles.  What’s New for 2024: The entry-level premium sedan in Genesis’ 2024 product lineup, the G70 receives a number of updates. Touting a presence of a new Genesis emblem, enhanced interior and standard Brembo brakes, the 2024 G70 sedan boasts new base power from a 300-horsepower 2.5-liter turbocharged four-cylinder engine. For the second half of 2024, Genesis dealerships will receive a new GV80. In addition to the extensively refined but familiar Genesis GV80 SUV, the 2025 model yea...

Photo Credit: Genesis Motor North America untitled Launched in late 2015 as a luxury branch connected to South Korea’s Hyundai Motor, the Genesis brand has made impressive inroads to the premium vehicle marketplace in a short time. Today, Genesis constructs a brand lineup tailored under the design philosophy of ‘Athletic Elegance’ promoting well-appointed sedans and sport utility crossover vehicles. While finding the ability to compete against the longer-established luxury automobile marques such as Mercedes-Benz, Cadillac and Lexus, the not-even six-year-old marque is also in an enviable position of being able to quickly define their image of premium motoring as electrification grows. Genesis’ first fully-electric vehicle, the GV60, lends itself to adapting modern and even-more modern luxury touches. The Genesis GV60 is based on the Hyundai’s E-GMP (Electric-Global Modular Platform) that is also being used with the IONIQ 5 set for a 2022 ...

Photo Credit: Hyundai Motor America It's only a human condition to judge ourselves in the company we keep. It is also natural for even comfortable individuals to seek a higher status. For automakers, having a foothold in the general automobile market is often not enough. After-all, why would Cadillac and Lincoln exist when a Chevrolet or Ford is well-suited to most drivers? Entering the luxury car market provides the chance to explore heightened vehicle refinement, greater technology and generally a higher profit margin per vehicle sold. In the late 1980s, Japanese auto companies that made gains as a producer of vehicles demanded by the general driving public entered the premium product genre. Honda created Acura, Nissan created Infiniti and Toyota founded the Lexus brand. Starting in December, Hyundai will become the latest entrant into the premium automobile industry. Hyundai will elevate the name of their Genesis rear-wheel drive sedan to the forefront described as a ...