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Showing posts with the label 2016 Buick Cascada

Buick Enters New Waters Via The 2016 Cascada Convertible

Buick has been working hard to prove it is no longer a brand associated solely with 50-plus drivers and golf tours. Targeting to entice a younger crowd to buy into the premium car division, Buick has been running a series of commercials resembling a modern version of the "Not Your Father's Oldsmobile" campaign. While Oldsmobile is no longer a staple of the automobile business, the original campaign did drastically revitalize the division. In reinventing its image as a hipper kind of luxury, Buick found some traction in 2013 with the premium compact crossover Encore . In time for the 2015 North American International Auto Show, the 2016 Buick Cascada opens a new sense of class for the General Motors division. The 2016 Cascada becomes the first Buick convertible since the soft-top version of the 1991 Reatta. The Buick Cascada will also be the first two-door vehicle for the brand since the discontinuation of the Riviera...