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Showing posts with the label Porsche Canada

Lessons in Tire-Kicking Behaviour: The 2016 Georgian College Auto Show

Photo Credit: Chris Nagy An unofficial homecoming event for me each year, the Georgian College Auto Show has been a constant source of joy for me. An show put together by students of the automotive sales and marketing programs, the outdoor exhibition carries its own unique charm. Not as flashy as the Canadian International AutoShow in Toronto, the vivid collection of vehicles organized by students still represents the majority of auto manufacturers producing automobiles for the North American market in a positive light. Instead of the beaming of fluorescents and large turntables, the campus' field and the warmth of a natural, cooperative early June sunlight is all that is needed to bring out beauty on four wheels. An annual event since 1985, I've personally attended every Georgian College Auto Show since 1997. Ever since I've been going to the auto show (including years when I attended the college as a student), the campus has changed and the cars have evolved. The f...

Canadian Porsche Dealership Achieves World Recognition in Marketing Innovation

Porsche's enthusiasm for motorsports has been the cornerstone of the brand's prestige as a sports car maker. While the German performance vehicle builder has been regularly competing with production-based race machines through the 21st century, Porsche has not had a purpose-built race car entered in the top prototype category of Le Mans. In fact, the last time Porsche contended in the prototype class of the French sports car classic occurred before Audi entered the their first R8R vehicle in competition. After 16 years, the 16-time overall event winner returned to the daylong sports car endurance race with the Porsche 919 Hybrid. Although the two Porsche entries suffered problems during the 24-hour race, there was still a celebratory spirit at Porsche Centre Oakville. This enthusiasm his now been recognized by through a global competition for marketing. Triumphing against respected dealerships across the global ...