Since its introduction in 2002, Toyota's Scion brand has been fighting to gain traction as a hip and popular youth-oriented spectacle. Scion has been devoted in selling small, affordable vehicles while the North American Toyota brand converged itself on the mid-range of the auto sector. However, despite Scion's creative marketing and promises for personalization, the brand has not entirely succeeded in winning over customers. Recent additions of the FR-S and the iQ microcar has made Scion showrooms a more entertaining destination but the novelty of those vehicles appears to be exhausting. Scion sales in Canada following October is down compared to 2013. Division sales in the first 10 months of 2014 is down 18.8 percent compared to the same time last year. In order to reinvigorate the young blood of the Scion brand, a new hatchback concept car will debut at the...