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Formula 1-Inspired Supercar Badness: The Mercedes-AMG Project ONE

Photo Credit: Mercedes-Benz Formula 1 aficionados in recent seasons have been witnessing a renaissance of the Silver Arrows in a manner not seen since the 1950s. Returning to the series as a constructor in 2010, the Mercedes-AMG Petronas Motorsport Formula 1 team hit a masterful stride in the prestigious open wheel racing tour in 2014 when a new series mandate for a hybrid gasoline/electric powerplant came to fruition. As of September 12th of 2017, the Mercedes-AMG team has taken victory in 60 of the 72 events since the current hybrid power unit specifications came into effect. As is the case with any automaker who uses motorsports to define their brand, Mercedes-Benz’s performance division naturally wants to directly transfer success on the track to the street. A single-passenger, open-wheel race car designed to run a main feature race no longer than two hours is starkly different from a production vehicle seemingly limits the amount of technology that could be shared. Unveil...

Polar Alignment: Volvo Takes Total Control of Polestar

Photo Credit: Chris Nagy It is an art for a premium automobile brand to provide a special aura around their vehicles. Historically, there are two ways to win over an affluent clientele. The first method is luxury features such as leather seating and advanced technology suites provide a comfort-oriented impression of high-end motoring. Another way a premium marque attracts special prominence is through performance. While luxury cars would often deliver more than enough power for a boulevard ride, the recent direction has been to infusing outright, pavement-burning high-performance into a model line-up. In doing so, boutique performance groups have grown inside popular luxury brands. BMW has their M models, Cadillac features a V line and Mercedes-Benz adds sensationalism to their vehicle lin-up through AMG. In 2013, Volvo joined the tailored high-performance fight through a partnership with a Swedish motorsport team. Founded in 1996, Polestar Racing instantly developed...