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Showing posts with the label model kit

Have Kids Been Cheated Out of Their Moment with the Ford GT?

Photo Credit: Ford Motor Company The words of The Simpsons character Helen Lovejoy “Won’t somebody please think of the children!” comes to mind in a recent browse on Ebay. Ahead of the 2016 North American International Auto Show in Detroit, I recalled a press release from Ford announcing a promotion with model builder Revell. Having built so many models as a kid and continuing to construct sets to this day, it’s a good feeling to see the pass time is still in existence. At the Detroit show, a custom-built scaled Snap Kit of the 2017 Ford GT was offered to a specific audience of younger automotive enthusiasts. “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts,” is part of what Ford Licensing manager Mark Bentley said ahead of the Revell Make n’ Take model kit program at the show. Unless a significant sum of kids have chosen to gain PayPal accounts and sell their specialized model kits in on-line auctions, I belie...