Photo Credit: Hyundai Motor America It's only a human condition to judge ourselves in the company we keep. It is also natural for even comfortable individuals to seek a higher status. For automakers, having a foothold in the general automobile market is often not enough. After-all, why would Cadillac and Lincoln exist when a Chevrolet or Ford is well-suited to most drivers? Entering the luxury car market provides the chance to explore heightened vehicle refinement, greater technology and generally a higher profit margin per vehicle sold. In the late 1980s, Japanese auto companies that made gains as a producer of vehicles demanded by the general driving public entered the premium product genre. Honda created Acura, Nissan created Infiniti and Toyota founded the Lexus brand. Starting in December, Hyundai will become the latest entrant into the premium automobile industry. Hyundai will elevate the name of their Genesis rear-wheel drive sedan to the forefront described as a ...