Photo Credit: Ford Motor Company A segment appearing on the surface to be working contrary to the modern automobile segment, the extended-duty three-quarter and one-ton pickup truck market has been facing the same type of scrutiny as passenger vehicles. Greater efficiency and improved technologies are almost universal traits sought from the latest vehicles. While passenger cars and crossovers are intent to promote better fuel economy as well as a more enriching commuting experience with infotainment systems, pickup trucks are expected to make the most from a powerful engine for greater towing and hauling strength. Ford Motor Company’s critically-acclaimed rethinking of their highly-popular, half-ton F-150 pickup truck showed a bold departure from the traditions of the work vehicle segment. Creating lighter weight, intelligently-equipped vehicles with the F-150, the 2017 Super Duty is the next chapter in Ford trucks’ new book on building a trusted hauler for the 21st century.