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2018 Regal Sportback Expands Design Diversity of Buick Brand

Photo Credit: General Motors Canada When General Motors maintained six divisions or more vehicle brands, Buick often seemed to have an identity crisis. An upscale brand aspiring to attract a driving public above Chevrolet or Pontiac, Buick also seemed hindered to explore true luxury in concerns for upstaging Cadillac. Before 2004, Buick’s attempt to individualize itself was also being diffused by Oldsmobile’s similar persona. Dropping the iconic Riviera ahead of the 2000 model year also meant Buick went through a decade in North America with a somewhat lacking character. Buick's popularity in China was ultimately sustained the brand when General Motors went into restructuring in 2009. Photo Credit: General Motors Canada Under the new GM, a new Buick has been taking shape using greater international flavour. Increased European influence including the Cascada convertible, the segment-creating Encore premium small crossover and the Envision being one of the first Chinese...