During the late 1990s, the recognition of the popularity for sport utility/crossover vehicles sparked a gold rush in the auto industry. The vehicle type’s adventurous off-roading physique, decent mechanical equipment and a design that maximizes interior space for abundant passenger comfort and cargo room evolved from being appreciated by a loyal niche to appealing to a mainstream. This growth also coincided with the luxury car category being disrupted by a vehicle known as the Hummer that became a trendy new status icon during the turn of the century. The Hummer’s allure around the turn of the millennium encouraged brands such as Lincoln, Cadillac, BMW and Porsche to make their first forays into what would become a vibrant luxury sport utility sector. Along with these existing brands entering the luxury sport utility marketplace, one company envisioned using the category in reviving the name of an old American automotive icon. In the early 1960s, the Studebaker Corporation was strug...
Auto racing activities in Canada exploded during the 1960s. The opening of Mosport (Canadian Tire Motorsport Park) and the emergence of lucrative sponsors led to the establishment of some Canadian motorsport legends. Billy Foster, Al Pease, Craig Fisher, Eppie Wietzes and Earl Ross were some names that emerged in the 1960s with several finding massive success in the following decades. Running from 1961 to 1971, the Shell 4000 Trans-Canada Rally was a major sponsored event where elite drivers competed across the rich mosaic of our country. Beyond attracting Canadian competitors, the event proved enticing to many international drivers including three-time NASCAR champion David Pearson being a notable face at the 1965 edition of the event competing with Dodge. The call of the challenging Shell 4000 Trans-Canada Rally was so alluring that a handful of brave, intrepid women entered the event competing in the special Coupe des Dames award. Disarming observers as an attra...