Car FYI

Photo Credit: General Motors As promised, the 2015 edition of the Super Bowl game provided exceptional suspense and some thrilling moments. Besides the New England Patriots' Vince Lombardi Trophy winning performance with a last-minute interception of a Seattle Seahawks touchdown attempt, other victories were obtained between plays at the 49th annual big game. At the cost of 4.5 million dollars per 30-second spot, companies sought their ticket to winning customers on Monday by sinking big advertising budgets in commercials yet again . During Super Bowl XLIX, one automaker operated from an interesting marketing playbook in promoting their latest mid-sized pickup truck. Chevrolet went to great lengths to gain the attention of viewers (sadly it appeared only United States TV watchers were the targeted audience. Though Chevrolet would not participant with in-game advertising for 2015, ...

In writing my last post on 2015 model year vehicles that have undergone Canadian safety recalls in 2014, I noticed one group of vehicles from General Motors have endured the roughest exit from the starting gate. Going by the Tahoe and Suburban name wearing the Chevrolet nameplate, Yukon and Yukon XL when fitted to GMC badged vehicles or as the Escalade and Escalade ESV with Cadillac, five separate safety recalls have been issued relating to products built on the new truck-based sport utility vehicle (SUV) platform. Important to note these potential safety issues have or are being addressed by General Motors promptly, multiple recall notices are clearly not the way an auto company wants to welcome new buyers. This first recall in Canada affecting Chevrolet and GMC variations of the new SUV  came this past March relating to the six-speed automatic transmission. It was a concern that the transmission cooler lines w...

At last year's Barrett-Jackson Classic Car Auction in Scottsdale, Arizona, the first production version of the 2014 Chevrolet Corvette Stingray was a sought-after commodity. Selling six days after the sports car's introduction to the world, the newly-born automotive darling scaled to a total of 1,1 million dollars US at auction  purchased by major car dealer and race team owner Rick Hendrick. On the market for a year, has the base 450-horsepower, seventh-generation lost its luster among performance vehicle fans? The answer is naturally no. Friday at the 2014 edition of the Barrett-Jackson Las Vegas Auction, a charity-linked 2015 model proves that the car will enter into another supportive year for the Chevrolet Corvette Stingray. With all proceeds going to CARE House of Oakland County (a charity devoted to the prevention of child abuse and mistreatment), the first retail example of the 2015 model year Cor...