Photo Credit: Genesis Motor North America untitled Launched in late 2015 as a luxury branch connected to South Korea’s Hyundai Motor, the Genesis brand has made impressive inroads to the premium vehicle marketplace in a short time. Today, Genesis constructs a brand lineup tailored under the design philosophy of ‘Athletic Elegance’ promoting well-appointed sedans and sport utility crossover vehicles. While finding the ability to compete against the longer-established luxury automobile marques such as Mercedes-Benz, Cadillac and Lexus, the not-even six-year-old marque is also in an enviable position of being able to quickly define their image of premium motoring as electrification grows. Genesis’ first fully-electric vehicle, the GV60, lends itself to adapting modern and even-more modern luxury touches. The Genesis GV60 is based on the Hyundai’s E-GMP (Electric-Global Modular Platform) that is also being used with the IONIQ 5 set for a 2022 ...