Car FYI

Photo Credit: General Motors Every automaker wants to amass a distinct personality with their vehicles. Often involving a flagship or halo car that defines assembles the full extent of a brand's design and engineering. Other times, the process of establishing a strong brand impression is extended across the broader lineup of vehicles. With Chevrolet in the 2000s, the SS performance moniker was used in an expansive manner across to convey the best of the bow tie badge. Some analysts would argue the SS branding was was perhaps used too liberally, the result did end up in multiple range-topping models exhibiting ample sport attitude to otherwise humdrum products such as the Chevrolet Cobalt. Photo Credit: General Motors Revealed at the 2015 SEMA Show, Chevrolet unveiled a new mindset claiming to allow buyers to define elements of their vehicle's personality with customized accessories. Classified by Chevy as the Redline special edition, black nameplates outlined with...

Photo Credit: General Motors As promised, the 2015 edition of the Super Bowl game provided exceptional suspense and some thrilling moments. Besides the New England Patriots' Vince Lombardi Trophy winning performance with a last-minute interception of a Seattle Seahawks touchdown attempt, other victories were obtained between plays at the 49th annual big game. At the cost of 4.5 million dollars per 30-second spot, companies sought their ticket to winning customers on Monday by sinking big advertising budgets in commercials yet again . During Super Bowl XLIX, one automaker operated from an interesting marketing playbook in promoting their latest mid-sized pickup truck. Chevrolet went to great lengths to gain the attention of viewers (sadly it appeared only United States TV watchers were the targeted audience. Though Chevrolet would not participant with in-game advertising for 2015, ...

This is a time of the year we commonly associated as the period where the auto industry looks forward. Even though the calendar says we have two months remaining in 2014, 2015 is now the mindset of Canadian new car sales lots. Some models released earlier this year have already been set in the upcoming year while others are now becoming the candy for buyer car consumers. New designs, technologies and sometimes a chance to see something entirely new from a favoured brand. If you are one of those people, 2015 model year promise to be a tantalizing time to be wooed. More than ever, motorists realize potential problems with vehicles are addressed with recall notices. For what is the second-most expensive purchase many of us make, automobiles is perhaps the most complicated products available. In the case of cars, trucks and crossovers that are all-new or significantly retooled for 2015, introduction marks a vulnerable moment for all the testing auto manufactur...