It has been no secret in Canada that we have long been cheated out of the opportunity to watch the highly-produced, ultra-expensive Super Bowl commercials found on the United States stations. Prior to videos being streamed on the Internet, Canadians were provided with few opportunities in ever seeing the original advertisements shown during the world-famous football championship game. This year, some advertisers in this country may have begun to realize the chance they have to make a marketing splash made possible by simultaneous substitution. For 2015, a record Canadian viewership for the "The Big Game" were treated the television premiere of one intense ad campaign from Hyundai. A 60-second spot starting with the text "Wake up to a New Hyundai", the car commercial introduces what Hyundai calls "The H-Factor" that will drive their vision heading into this year. Presenting visuals of their latest cars such as the Genesis sedan and...