Car FYI

Photo Credit: General Motors As promised, the 2015 edition of the Super Bowl game provided exceptional suspense and some thrilling moments. Besides the New England Patriots' Vince Lombardi Trophy winning performance with a last-minute interception of a Seattle Seahawks touchdown attempt, other victories were obtained between plays at the 49th annual big game. At the cost of 4.5 million dollars per 30-second spot, companies sought their ticket to winning customers on Monday by sinking big advertising budgets in commercials yet again . During Super Bowl XLIX, one automaker operated from an interesting marketing playbook in promoting their latest mid-sized pickup truck. Chevrolet went to great lengths to gain the attention of viewers (sadly it appeared only United States TV watchers were the targeted audience. Though Chevrolet would not participant with in-game advertising for 2015, ...

Photo Credit: FCA US In a matter of hours, a host of new, elaborate commercials will air during one of the most-watched annual events on the globe. For Super Bowl XLIX (the 2015 edition of the football classic), 30-second spots selling for 4.5-million dollars will be competing for our attention with snappy visuals and celebrities. The following are some past automotive advertisements illustrating to how companies attempted to lure motorists in the past: 1969: Chrysler Scuba Diver In 1969, the Super Bowl was being held for only its third time. The big game was beginning to attract the attention needed to elevate American professional football to a thriving enterprise. However, it would wouldn't be until the mid-1980s when a 30-second spot in the Super Bowl would start selling for over a million dollars. Understandably, most ads televised during the game were not massive productions. 15 years before Apple reinvented the...