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Chevrolet Hits the Redline with Special Edition Series

Photo Credit: General Motors Every automaker wants to amass a distinct personality with their vehicles. Often involving a flagship or halo car that defines assembles the full extent of a brand's design and engineering. Other times, the process of establishing a strong brand impression is extended across the broader lineup of vehicles. With Chevrolet in the 2000s, the SS performance moniker was used in an expansive manner across to convey the best of the bow tie badge. Some analysts would argue the SS branding was was perhaps used too liberally, the result did end up in multiple range-topping models exhibiting ample sport attitude to otherwise humdrum products such as the Chevrolet Cobalt. Photo Credit: General Motors Revealed at the 2015 SEMA Show, Chevrolet unveiled a new mindset claiming to allow buyers to define elements of their vehicle's personality with customized accessories. Classified by Chevy as the Redline special edition, black nameplates outlined with...