Skip to main content

No More Words: Chrysler To Be Simply Known as FCA



Some believe that companies are living entities similar to other creatures on this planet. Certainly businesses can be fostered into valuable members of human society when properly encouraged. Like individuals, companies are also required to pay taxes in a fair civilization (although many elect to declare their residence in a civilization that results in the smallest tax bill).

Businesses can even be adored to an extent as brands and products can assemble a strong following. The automotive sector contains some of the deepest connections where people have grown all attached to a product name. The Chevrolet Corvette is envied for being a sports car embodying American performance while the Jeep Wrangler epitomizes classic utility. Even the Toyota Corolla and Honda Civic enjoy a fondness among North American motorists as trusted transportation. These types of associations are highly valued to the point even a minor change has the potential of completely ostracizing audiences. When Fiat merged with Chrysler, an instant raucous arose among United States nationalists disliking the idea that an Italian-based company would gain control one of what used to be part of the "Big Three" automakers. Heading into 2015, another change will officially take place altering the way Chrysler will be seen in a corporate sense.

Effective as of the mid-part of December, Chrysler Group will be known as FCA US L.L.C. (Limited Liability Company). An acronym for Fiat Chrysler Automobiles, FCA was introduced earlier this year as the global parent company for the newly merged operations. While the Chrysler operations is now referred to as FCA US, the Fiat S.p.A. in Italy will adopt the name FCA Italy S.p.A. (it's unclear if the Canadian subsidiary and other regions have followed suit). The new name was prominently enacted this year when FCA was listed on the New York Stock Exchange.

Though the Chrysler name remains part of the new corporate brand, it is the first time since the formation of Chrysler in 1925 that the name will not be used in full. Originally called Chrysler Corporation, a merger/buyoff affecting the organization by Daimler-Benz between 1998 to 2007 resulted in the adaptation of the name DaimlerChrysler. The auto corporation existed as Chrysler L.L.C. until the 2009 bankruptcy where it evolved to Chrysler Group.

Since the FCA US name change occurs only in the corporate realm, there does not appear to be much fallout to the change. The Chrysler brand, along with Dodge, Ram and Fiat brands, are unaffected by the use of FCA US.


Labels:

Comments

Post a Comment

Popular posts from this blog

A Canadian Star Car: Red Green's Possum Van

Clip of Possum Van during a Red Green Show season 1 scene transition.  It could be argued that the car someone regularly drives can be reflective of their personality. The level of character traits found in our automobiles can range from subtle to flamboyant as practicality, style, power, brand loyalty and other details are factors influencing our vehicle affection. On the big screen and silver screen, an automobile (frequently popularized as a Star Car) can be used to affirmatively to expand on a human character. Batman’s Batmobile, the Dodge Charger called the ‘General Lee’ in Dukes of Hazzard, the Volvo P1800 featured in the 1960s television version of The Saint, the Aston Martin DB5 driven by James Bond in some of the most famous spy movies are some popular examples where vehicles play a major role in reinforcing the appearance of fictional individuals. Due to the budgetary constraints of Canadian media productions, the presence of native Star Cars is rare. However, one success...
Post a Comment
Read more

Honda’s Secret 30th Anniversary In Indy Car Racing

Photo Credit: Engine Developments Ltd. Too many times, forgetting an anniversary would end with someone spending time in the proverbial doghouse. This has apparently happened this year as the 2016 Verizon IndyCar Series season concluded with no major celebrations or recognition for what is 30 years since a major current partner of American open wheel racing began participation in the sport. The following article is a collection of the details I’ve learned as well as some insight from engine builder John Judd on what was a quiet 30th anniversary in the Verizon IndyCar Series. During the week where the 30th running of the Canadian street race now known as the Honda Indy Toronto, I was compelled to capture the flavour of the inaugural event. The viewing experience provided me some insight into a period of time where I was too young to absorb auto racing in the manner I do today. A race that featured television coverage with no regular onscreen statistics, the league used a local ...
Post a Comment
Read more

The 1967 Indy 500: When An STP-Sponsored Turbine Almost Changed Racing

Photo Credit: Uncredited Photographer/IMS LLC Racing has always been the ultimate proving ground for automobiles. Not only has competition promoted innovations big and small, race cars have also influenced overall vehicle appearance. At the 1967 Indianapolis 500, the STP-Paxton TurboCar fielded by the late Andy Granatelli provided a shocking example of how much racing at the speedway evolved over 56 years. Ever since the first 500-mile event was held at the 2.5-mile rectangular oval Indianapolis Motor Speedway in 1911, the winning Marmon Wasp with a rearview mirror paved the way for what would be a grand showcase of automotive development. Accompanying “The Greatest Spectacle in Racing,” advancements in automobile technology showed greater sophistication with every passing decade in the quest for more speed. During the 1920s and 1930s, American race car designer Henry Miller offered groundbreaking engines to the Indianapolis 500. Miller also gave front-wheel drive technology it...
Post a Comment
Read more