Skip to main content

No More Words: Chrysler To Be Simply Known as FCA



Some believe that companies are living entities similar to other creatures on this planet. Certainly businesses can be fostered into valuable members of human society when properly encouraged. Like individuals, companies are also required to pay taxes in a fair civilization (although many elect to declare their residence in a civilization that results in the smallest tax bill).

Businesses can even be adored to an extent as brands and products can assemble a strong following. The automotive sector contains some of the deepest connections where people have grown all attached to a product name. The Chevrolet Corvette is envied for being a sports car embodying American performance while the Jeep Wrangler epitomizes classic utility. Even the Toyota Corolla and Honda Civic enjoy a fondness among North American motorists as trusted transportation. These types of associations are highly valued to the point even a minor change has the potential of completely ostracizing audiences. When Fiat merged with Chrysler, an instant raucous arose among United States nationalists disliking the idea that an Italian-based company would gain control one of what used to be part of the "Big Three" automakers. Heading into 2015, another change will officially take place altering the way Chrysler will be seen in a corporate sense.

Effective as of the mid-part of December, Chrysler Group will be known as FCA US L.L.C. (Limited Liability Company). An acronym for Fiat Chrysler Automobiles, FCA was introduced earlier this year as the global parent company for the newly merged operations. While the Chrysler operations is now referred to as FCA US, the Fiat S.p.A. in Italy will adopt the name FCA Italy S.p.A. (it's unclear if the Canadian subsidiary and other regions have followed suit). The new name was prominently enacted this year when FCA was listed on the New York Stock Exchange.

Though the Chrysler name remains part of the new corporate brand, it is the first time since the formation of Chrysler in 1925 that the name will not be used in full. Originally called Chrysler Corporation, a merger/buyoff affecting the organization by Daimler-Benz between 1998 to 2007 resulted in the adaptation of the name DaimlerChrysler. The auto corporation existed as Chrysler L.L.C. until the 2009 bankruptcy where it evolved to Chrysler Group.

Since the FCA US name change occurs only in the corporate realm, there does not appear to be much fallout to the change. The Chrysler brand, along with Dodge, Ram and Fiat brands, are unaffected by the use of FCA US.


Comments

Popular posts from this blog

Formula 1: Lewis Hamilton Quickest In Qatar Qualifying

Photo Credit: LAT Images for Mercedes-Benz Grand Prix Ltd. Saturday’s qualifying for the inaugural Formula 1 race in the Arab nation of Qatar has assembled what is certain to be a dramatic opening lap showdown between this season’s title contenders Lewis Hamilton and Max Verstappen. In setting the grid for Sunday’s 57-lap main event on the fast, high grip 5.380-kilometer Losail International Circuit, it was the driver of the #44 Mercedes-AMG Petronas Formula One Team race car that took honours. Lewis Hamilton’s pole-winning lap time of 1-minute, 20.827 seconds in the final Q3 session putting a cap on a time trial where the seven-time World Drivers’ Champion handily controlled through the three sessions. Joining Hamilton on the front row of the 2021 Qatar Grand Prix will be Max Verstappen’s Red Bull Racing machine. The Honda-powered entrant was 0.455 seconds slower than the rival Mercedes race car. With the race at Losail being the third-to-last event on the 2021 Form

IMSA WeatherTech SportsCar Championship: Acura Grand Prix of Long Beach Review

Photo Credit: Automobili Lamborghini S.p.A. untitled A companion to the NTT IndyCar Series finale weekend on the streets of Long Beach, the IMSA WeatherTech SportsCar Championship staged a 26-car race on Saturday consisting of DPi, GTLM and GTD class machines. With the conclusion of the 1-hour, 40-minute Acura Grand Prix of Long Beach sports car event, the overall winner was the #31 Whelen Engineering Racing Cadillac shared by the driving duo of Felipe Nasr and Pipo Derani. The victory was a decisive weekend for the Whelen Engineering Racing team that had scored the pole position and went on to take the checkered flag with a 10.95-second gap over the #01 Cadillac fielded by Chip Ganassi Racing with Kevin Magnussen and Renger van der Zande. Corvette Racing enjoyed a dominant outing in the GTLM category. Nick Tandy and Tommy Milner in the #4 Chevrolet Corvette C8.R beat the #3 car shared by Antonio Garcia and Jordan Taylor. Only three GTLM class vehicles ran at Long Be

Is More Imagination Needed Towards Indy 500 Pace Car Selection?

Photo Credit: General Motor/Chevrolet This weekend, the Indianapolis 500 will be run for its 100th time. A primary focus around a 500-mile auto race around a historic 2.5-mile race track has resulted in a far amount of traditions. Some of these traditions such as the Fast 9 qualifying shootout and the honorary starter are newer aspects while one of the oldest is the ceremonial pace setter used to lead the field to the green flag. A staple of the Indy 500 since the first race in 1911, the pace car history ranges from a Stoddard-Dayton roadster to a Chevrolet Corvette Z06 used in last year’s event. This year’s Indianapolis 500 will feature an all-new 2016 Chevrolet Camaro SS trimmed in a special preview of the 50th Anniversary Package. The beautiful Abalone White sixth generation Camaro convertible features a 455-horsepower, 6.2-liter V-8 LT1 engine perfect for maintaining pace lap speed ahead of a 33-car contingent of machines set to run at speed of 230 miles per hour. A tradi