Skip to main content

Electric Car Company Tesla Opens All-New Store in Montreal

Red Telsa Model S


With months of cold, snowy weather, vast landmass and limited charging stations outside pockets of urban areas, electric vehicles currently face a tough road in Canada. A company driven technological visionary Elon Musk, Tesla Motors has not been deterred from expanding their dealership network north of the 49th parallel. The first Canadian Tesla store opened at Toronto's Yorkdale Shopping Centre in late 2012. Since the Toronto store opening, Tesla expanded west adding a sales outlet on Vancouver's Robson Street and added a several service outlets. This weekend, the city of Montreal receives increased attention from the electric car maker with the christening of a new store inside the large French-Canadian city.

Opening with a VIP celebration Friday night, Tesla's latest Montreal sales and service center came alive on Ferrier street. During the weekend, the mood of the dealership will be electric as the showroom welcomes the public to explore a range of technologies such their recently-announced Autopilot and Dual Motor setup. Part of the grand opening weekend includes hosted tech talks and the first opportunity for prospective owners to schedule appointments to drive the Model S at the location.

Technically Tesla's second branch in Quebec, this location is billed as offering the best manner for seeing the electric-powered brand. The first location positioned in the Montreal suburb of Laval has operated see late 2012 in a small outlet. The size and placement of the Laval sales office has led to its being classified as a temporary solution during the construction of the Montreal location. The new location is also only the third in Canada equipped to supply sales and service on the Tesla Model S (the others being in Laval as well as in Toronto on Lawrence Avenue East).

Presenting a unique sale concept for the Model S luxury sedan, Tesla has generated praise as well as resistance in the United States. Tesla Motors' direct from the auto manufacturer sales model has been heavily opposed by the states of Texas and recently Michigan. In Quebec, the electric car company has been greeted more warmly. Quebec's provincial government minister of energy and natural resources Mr. Jacques Daoust replied in a statement, "The arrival of a company like Tesla Motors has thus add to our leading expertise in diversified and complementary areas, such as the manufacture of batteries and charging". Minister Pierre Arcand who is responsible for Quebec's Plan Nord also welcomed Tesla's appearance in the province as a way forward for reducing greenhouse gas emissions.


Below is a 3-D video I captured during my visit of the Tesla store at Toronto's Yorkdale Shipping Centre:


Labels:

Comments

Post a Comment

Popular posts from this blog

Car FYI's 2024 Canadian Automotive Guide: Ferrari

Photo Credit: Ferrari S.p.A. Product Lineup: 296 GTB, 296 GTS, Portofino M, Purosangue, Roma, Roma Spider, SF90 Spider, SF90 Stradale, SF90 XX Spider, SF90 XX Stradale Overall Brand Impression:  The devotion of the Italian artisans that has kept Ferrari as a premium sports car leader stretches right back to the company’s founder. However, while Enzo Ferrari believed in the construction of pure performance machines in disregard for creature comforts, today’s vehicles are assembled with more consideration of customers seeking luxury alongside supercar power. Despite a long resistance to engaging in the popular crossover category, Ferrari demonstrates a level of concession to the mass market in 2024 by introducing the all-new Purosangue. The Purosangue joins an exciting 2024 Ferrari lineup that also includes the introduction of the brand’s first street legal XX program vehicle. What’s New for 2024:  Every vehicle in Ferrari’s 2024 lineup is a merger of style and power. An auto brand reno
Post a Comment
Read more

Car FYI's 2024 Canadian Automotive Guide: Fiat

Photo Credit: Stellantis Product Lineup: 500e, 500x Overall Brand Impression:  When Fiat reentered North American in 2011, there were high hopes that the Italian car make’s small yet stylish products would establish a healthy niche. Although the distinctive design of the Fiat 500 can still attract admiring stares, the brand has amounted to a very tiny share of the market with the 500x crossover being the only product available in recent years. The Fiat 500 subcompact’s reintroduction to the United States and Canada in 2024 as an entirely electric model line could allow this Stellantis brand to gain new relevance among motorists. What’s New for 2024:  The subcompact Fiat 500 returns to the United States and Canada for 2024 exclusively as a battery electric vehicle. Assembled within a tidy, elegant Italian-styled package, the 2024 Fiat 500e features a powertrain consisting of a 42-kWh battery pack as well as an electric motor generating 118 horsepower and 162 lb.-ft. of torque. With a ma
Post a Comment
Read more

5 Designing Women of the Modern Automobile

Photo Credit: Chris Nagy On International Women’s Day, it was prudent for Car FYI to recognize the many contributions of women to the auto industry. As a piece of complex machinery with no discrimination of gender itself, it is disheartening to note how past praise and innovation of automobiles have centred around men. Looking back into history, Karl Benz’s wife Bertha ultimate undertook the automobile’s first major publicity trip and endurance test. She was also instrumental in the financing of the automobile patent but could not be recognized in connections to due to her standing as a married woman in German law. With regards to the other half of Mercedes-Benz, the Mercedes name was derived from a customer of Gottieb Daimler and Wilhelm Maybach. When it comes to vehicle design, the female influence on automobiles is a complicated story. In cases when men tried to identify with women, a laughable result was the 1955 and 1956 Dodge LaFemme that were even insultingly sexist fo
Post a Comment
Read more