Skip to main content

Sizzling European Derived Scion iM Concept to Premiere at LA Auto Show



Since its introduction in 2002, Toyota's Scion brand has been fighting to gain traction as a hip and popular youth-oriented spectacle. Scion has been devoted in selling small, affordable vehicles while the North American Toyota brand converged itself on the mid-range of the auto sector. However, despite Scion's creative marketing and promises for personalization, the brand has not entirely succeeded in winning over customers. Recent additions of the FR-S and the iQ microcar has made Scion showrooms a more entertaining destination but the novelty of those vehicles appears to be exhausting. Scion sales in Canada following October is down compared to 2013. Division sales in the first 10 months of 2014 is down 18.8 percent compared to the same time last year. In order to reinvigorate the young blood of the Scion brand, a new hatchback concept car will debut at the 2014 Los Angeles Auto Show.

The Scion iM Concept car is a five-door hatchback, the stylish compact car appears to be the spiritual successor to the Toyota Matrix. Billed as a fusion of sporty style and versatility, the iM Concept is being advertised as a vehicle adapted to the evolving tastes of younger drivers. The five-door hatchback incorporates a series of design touches derived motorsports as well as compact customizers. A body coated with a paint colour called "Incrediblue" features front and rear fascia panels with lower air dam details. The Scion iM Concept's lowered stance made possible by a height adjustable suspension system allows the aerodynamic pieces to stand out further. All four performance tires on the iM Concept car are mounted to forged 19-inch alloy wheels.    

Said to be inspired by European touring cars, this five-door hatchback borrows a lot more than inspiration from overseas. Subtracting the sport compact equipment, the Scion iM Concept car may appear very familiar to some global automobile fans. New to North America, the iM Concept car already exists in the world as a production vehicle. Marketed as the Toyota Auris, the hatchback is commonplace in Europe, Australia and Japan constructed on a platform similar to the Corolla. In global markets, the Auris is offered in a multitude of configurations including a wagon-like touring version and a hybrid. Overall shape as well as headlight and taillight housings look practically identical on both vehicles.



Somewhat crushing that Toyota hasn't delivered a completely unique concept car for the North American in Los Angeles through Scion, the styling exhibition is eye-catching as a dynamic tone to the hatchback. At least Scion can be credited with making the iM Concept something enticing to find in our driveways. Existing as a concept at the upcoming Los Angeles Auto Show, existing production history and marketing strategy has all but guaranteed this Scion could be found in dealerships within 12 to 18 months.

Comments

Popular posts from this blog

Will NASCAR's Next Gen Car Development Avoid Mistakes Made With CoT?

  Photo Credit: James Gilbert/Getty Images untitled On Wednesday of this week (May 5 th of 2021), NASCAR will formally present the sport’s newest Cup Series chariot. Originally called the Gen 7 car before adopting the moniker of the Next Gen car, the vehicle was initially planned to be part of the 2021 racing season but was pushed to 2022 due to the declaration of the COVID-19 pandemic in 2020 disrupting development as well as team finances to implement the Next Gen car. From the details already leaked about the Next Gen car, the 2022 Cup season is destined to deliver the biggest learning curve ever to drivers, team and fans. Ahead of the official unveiling of the car, indications of a new spec chassis, six-speed manual transmission, independent rear suspension as well as a larger diameter, single-lug wheels are radically going to reshape the operations of NASCAR Cup Series teams on and off the track. With anticipation building towards the planned on-track introduct

Morbid Motoring History: Transaxle of James Dean’s Porsche 550 Spyder Up For Auction

Photo Credit: Porsche AG untitled More than 65 years after James Dean’s fatal highway crash on U.S. Route 466, a verifiable piece has surfaced of the vehicle involved in the ill-fated Porsche 550 Spyder the 24-year-old actor drove in his last moments of life. Through an online auction being held on Bring A Trailer , buyers with a desire to obtain a rather ghoulish gearbox. The Porsche 550 Spyder was one of the first purpose-built race cars assembled to establish a name of what was once a small sports car located in Stuttgart, Germany. A derivative of Porsche’s 356 production car, the 550 Spyder’s compact, lightweight stature (the 550 was in reference to the vehicle’s weight in kilograms) combined with a mid-mounted 1,500 cc flat-four engine proved almost instantly superior in competition. Entering competition in 1953 by Porsche, the 550 Spyder cemented much of the early on-track success for the brand including a class victory at the 1953 24 Hours of Le Mans. A total of 90

2021 IndyCar Series Preview: Drivers and Teams Chart

Photo Credit: Chris Owens/IndyCar 2021 NTT IndyCar Series Drivers and Teams 2 Josef Newgarden United States Team Penske Chevrolet A two-time IndyCar champion, 30-year-old Tennessee driver Josef Newgarden enters his fifth season with Team Penske after a strong 2020 run. Newgarden is once-again considered a contender once more for the year's title. Winning a total of 18 IndyCar events since starting his career in the series in 2012, the pilot of the #2 Team Penske race car has keen sights on capturing this year's Indianapolis 500. 3 Scott McLaughlin New Zealand Team Penske Chevrolet After securing three consecutive driver titles in the Supercars Championship in a Ford Mustang co-owned by Roger Penske, Scott McLaughlin has been promoted to run his full first season in the NTT IndyCar Series competition with the prestigious group. Though he sp