Skip to main content

Sizzling European Derived Scion iM Concept to Premiere at LA Auto Show



Since its introduction in 2002, Toyota's Scion brand has been fighting to gain traction as a hip and popular youth-oriented spectacle. Scion has been devoted in selling small, affordable vehicles while the North American Toyota brand converged itself on the mid-range of the auto sector. However, despite Scion's creative marketing and promises for personalization, the brand has not entirely succeeded in winning over customers. Recent additions of the FR-S and the iQ microcar has made Scion showrooms a more entertaining destination but the novelty of those vehicles appears to be exhausting. Scion sales in Canada following October is down compared to 2013. Division sales in the first 10 months of 2014 is down 18.8 percent compared to the same time last year. In order to reinvigorate the young blood of the Scion brand, a new hatchback concept car will debut at the 2014 Los Angeles Auto Show.

The Scion iM Concept car is a five-door hatchback, the stylish compact car appears to be the spiritual successor to the Toyota Matrix. Billed as a fusion of sporty style and versatility, the iM Concept is being advertised as a vehicle adapted to the evolving tastes of younger drivers. The five-door hatchback incorporates a series of design touches derived motorsports as well as compact customizers. A body coated with a paint colour called "Incrediblue" features front and rear fascia panels with lower air dam details. The Scion iM Concept's lowered stance made possible by a height adjustable suspension system allows the aerodynamic pieces to stand out further. All four performance tires on the iM Concept car are mounted to forged 19-inch alloy wheels.    

Said to be inspired by European touring cars, this five-door hatchback borrows a lot more than inspiration from overseas. Subtracting the sport compact equipment, the Scion iM Concept car may appear very familiar to some global automobile fans. New to North America, the iM Concept car already exists in the world as a production vehicle. Marketed as the Toyota Auris, the hatchback is commonplace in Europe, Australia and Japan constructed on a platform similar to the Corolla. In global markets, the Auris is offered in a multitude of configurations including a wagon-like touring version and a hybrid. Overall shape as well as headlight and taillight housings look practically identical on both vehicles.



Somewhat crushing that Toyota hasn't delivered a completely unique concept car for the North American in Los Angeles through Scion, the styling exhibition is eye-catching as a dynamic tone to the hatchback. At least Scion can be credited with making the iM Concept something enticing to find in our driveways. Existing as a concept at the upcoming Los Angeles Auto Show, existing production history and marketing strategy has all but guaranteed this Scion could be found in dealerships within 12 to 18 months.

Comments

Popular posts from this blog

Verstappen Wins French Grand Prix Thanks To Late Race Hustle

Photo Credit: Zak Mauger/LAT Images/Pirelli untitled An event first held back in 1906 and reinstated on the Formula 1 calendar in 2018, the French Grand Prix has been dominated by Lewis Hamilton and the Mercedes-AMG Petronas Formula One Team in the previous two outings. However, the 2021 edition of the race on the Circuit Paul Ricard served as another outing in this current season where Mercedes and Hamilton would be challenged by Red Bull Racing led by the sports’ young superstar Max Verstappen. A rivalry presently living up to hopes a true race-after-race battle, the two top drivers in Formula 1 exchanged their advantages throughout the grand prix weekend in France. After almost certain victory at the Azerbaijan Grand Prix was foiled by a sudden tire failure while leading on the Baku City Circuit, Red Bull Racing’s Max Verstappen appears regrouped for Formula 1's seventh round at the Circuit Paul Ricard. At the top of the lap time chart during the latter two practi

Will NASCAR's Next Gen Car Development Avoid Mistakes Made With CoT?

  Photo Credit: James Gilbert/Getty Images untitled On Wednesday of this week (May 5 th of 2021), NASCAR will formally present the sport’s newest Cup Series chariot. Originally called the Gen 7 car before adopting the moniker of the Next Gen car, the vehicle was initially planned to be part of the 2021 racing season but was pushed to 2022 due to the declaration of the COVID-19 pandemic in 2020 disrupting development as well as team finances to implement the Next Gen car. From the details already leaked about the Next Gen car, the 2022 Cup season is destined to deliver the biggest learning curve ever to drivers, team and fans. Ahead of the official unveiling of the car, indications of a new spec chassis, six-speed manual transmission, independent rear suspension as well as a larger diameter, single-lug wheels are radically going to reshape the operations of NASCAR Cup Series teams on and off the track. With anticipation building towards the planned on-track introduct

Verstappen Achieves Two Wins in Two Weekends in Austria

untitled Photo Credit: Clive Rose/Getty Images/Red Bull Content Pool At the beginning of the 2021 Formula 1 season, it was hoped upon by many parties that Red Bull Racing would mount a consistently competitive battle with the juggernaut that is the Mercedes-AMG Petronas F1 Team. Although that seemed to have been the case in the earlier grand prix events in 2021, the races since the Monaco Grand Prix has instead shown Red Bull Racing potentially rediscovering their pre-2014 form while displacing the long dominant German factory team. Ahead of the Austrian Grand Prix, the squad fielding drivers Max Verstappen and Sergio Perez has been on a four-race win streak. Claiming three of the victories in Red Bull Racing’s recent tear is Verstappen who entered the second race of the season at the 4.318-kilometer Red Bull Ring course winner of the previous week’s Styrian Grand Prix . Though Mercedes-AMG showed the potential of matching their Honda-powered rival on pace through two o