Skip to main content

Mercedes-Benz Will Revive Maybach Luxury Nameplate with High-End S-Class



Realizing the automobile was originally created as a toy for the rich, it took a short time until some of the financially well-off individuals grew tired of driving themselves. For those wanting to be chauffeured, a pocket of super-luxury car companies emerged. Through the 1930s, American high society had Duesenberg, tea-drinking aristocrats in the United Kingdom had Rolls-Royce and the well-connected in Germany had Maybach. After a brief recent hiatus from the ultra-luxury segment, Mercedes-Benz will give rear-seat riders the self-reward of an exclusive sedan wearing the Maybach name.

Similar to the way Mercedes-AMG functions as a high-performance brand, peak-luxury wearing Germany's famous three-pointed star will be addressed as a Mercedes-Maybach. Operating as a sub-brand, the Mercedes-Maybach name is being used to accentuate existing Mercedes-Benz products. Inaugurating the Mercedes-Maybach branding will be a highly-exclusive version of the S-Class sedan. Teasing with the release of a few images ahead of a full public unveiling later this month, the Mercedes-Maybach S-Class is said to embody "... a new benchmark for exclusivity and meets even the most discerning of requirements in terms of appointments.", according to Mercedes-Benz. Personalization with a high-quality materials is also set to be a trait for the Mercedes-Maybach vehicle. Lacking specific details at this time on available equipment on the Mercedes-Maybach S-Class, a photograph of the premium four-door sedan's rear seating area exhibits spaciousness in a highly-comfortable environment.   





Having just revealed the Mercedes-Maybach sub-brand, it would be unclear if or how Mercedes-Benz could use this super-luxury moniker in the future. While a high-end coupe, convertible or even a crossover utility model may eventually join the S-Class sedan, it seems unlikely that luxury sub-brand will flourish as far as the Mercedes-AMG name. Catering to high-end customers, we probably should not be holding our breath for a B-Class.

A company originally created to build engines for airships and other heavy vehicle applications, Maybach's contribution to the luxury car market remained best recognized. Owning Maybach since 1960, Daimler AG (known as Daimler-Chrysler at the time) decided to reintroduce the world to the German luxury car nameplate in the 21st century as a super-luxury four-wheeled cruiser. Creating a brand firmly devoted to the elite willing to pay deep into the six-figure range for ultimate extravagance on the road, Maybach's 57 and 62 models were unapologetically hulking examples of super-luxury cars. Directly campaigning against Rolls-Royce as the pinnacle of fine motoring, Maybach succeeded in emphasizing its elegance but was far less effective on the sales chart than its parent company would have thought. The Maybach 57 and 62 sedans concluded production in 2013 with Daimler AG shuttering the brand.

The world premiere of the Mercedes-Maybach S-Class is set for sometime the end of November.


Information and photo source: Daimler AG

Comments

Popular posts from this blog

Formula 1: Lewis Hamilton Quickest In Qatar Qualifying

Photo Credit: LAT Images for Mercedes-Benz Grand Prix Ltd. Saturday’s qualifying for the inaugural Formula 1 race in the Arab nation of Qatar has assembled what is certain to be a dramatic opening lap showdown between this season’s title contenders Lewis Hamilton and Max Verstappen. In setting the grid for Sunday’s 57-lap main event on the fast, high grip 5.380-kilometer Losail International Circuit, it was the driver of the #44 Mercedes-AMG Petronas Formula One Team race car that took honours. Lewis Hamilton’s pole-winning lap time of 1-minute, 20.827 seconds in the final Q3 session putting a cap on a time trial where the seven-time World Drivers’ Champion handily controlled through the three sessions. Joining Hamilton on the front row of the 2021 Qatar Grand Prix will be Max Verstappen’s Red Bull Racing machine. The Honda-powered entrant was 0.455 seconds slower than the rival Mercedes race car. With the race at Losail being the third-to-last event on the 2021 Form

IMSA WeatherTech SportsCar Championship: Acura Grand Prix of Long Beach Review

Photo Credit: Automobili Lamborghini S.p.A. untitled A companion to the NTT IndyCar Series finale weekend on the streets of Long Beach, the IMSA WeatherTech SportsCar Championship staged a 26-car race on Saturday consisting of DPi, GTLM and GTD class machines. With the conclusion of the 1-hour, 40-minute Acura Grand Prix of Long Beach sports car event, the overall winner was the #31 Whelen Engineering Racing Cadillac shared by the driving duo of Felipe Nasr and Pipo Derani. The victory was a decisive weekend for the Whelen Engineering Racing team that had scored the pole position and went on to take the checkered flag with a 10.95-second gap over the #01 Cadillac fielded by Chip Ganassi Racing with Kevin Magnussen and Renger van der Zande. Corvette Racing enjoyed a dominant outing in the GTLM category. Nick Tandy and Tommy Milner in the #4 Chevrolet Corvette C8.R beat the #3 car shared by Antonio Garcia and Jordan Taylor. Only three GTLM class vehicles ran at Long Be

Is More Imagination Needed Towards Indy 500 Pace Car Selection?

Photo Credit: General Motor/Chevrolet This weekend, the Indianapolis 500 will be run for its 100th time. A primary focus around a 500-mile auto race around a historic 2.5-mile race track has resulted in a far amount of traditions. Some of these traditions such as the Fast 9 qualifying shootout and the honorary starter are newer aspects while one of the oldest is the ceremonial pace setter used to lead the field to the green flag. A staple of the Indy 500 since the first race in 1911, the pace car history ranges from a Stoddard-Dayton roadster to a Chevrolet Corvette Z06 used in last year’s event. This year’s Indianapolis 500 will feature an all-new 2016 Chevrolet Camaro SS trimmed in a special preview of the 50th Anniversary Package. The beautiful Abalone White sixth generation Camaro convertible features a 455-horsepower, 6.2-liter V-8 LT1 engine perfect for maintaining pace lap speed ahead of a 33-car contingent of machines set to run at speed of 230 miles per hour. A tradi