Car FYI's 2024 Canadian Automotive Guide: Fiat

Photo Credit: Stellantis

Product Lineup: 500e, 500x

Overall Brand Impression: 

When Fiat reentered North American in 2011, there were high hopes that the Italian car make’s small yet stylish products would establish a healthy niche. Although the distinctive design of the Fiat 500 can still attract admiring stares, the brand has amounted to a very tiny share of the market with the 500x crossover being the only product available in recent years. The Fiat 500 subcompact’s reintroduction to the United States and Canada in 2024 as an entirely electric model line could allow this Stellantis brand to gain new relevance among motorists.

What’s New for 2024: 

The subcompact Fiat 500 returns to the United States and Canada for 2024 exclusively as a battery electric vehicle. Assembled within a tidy, elegant Italian-styled package, the 2024 Fiat 500e features a powertrain consisting of a 42-kWh battery pack as well as an electric motor generating 118 horsepower and 162 lb.-ft. of torque. With a maximum range of 149 miles on a single charge, the new battery electric car option to Canadians boasts fast-charging compatibility where 50 kilometers worth of energy can be loaded to the battery in five minutes. Described as “the only vehicle that sings” by Fiat, the Fiat 500e incorporates a special audio melody for welcoming occupants stepping into the car while the Acoustic Vehicle Alert System provides an Italian-inspired serenade to pedestrians. The Fiat 500e will initially be available to Canadians residing in British Columbia and Quebec in early 2024.

Highlight Models for 2024:

Photo Credit: Stellantis

Fiat 500e RED ($32,500 US): To commemorate the launch of the new Fiat 500e in North America, a special edition model will lead its arrival. Developed in partnership with a charity founded by Bobby Shiver and U2's Bono, the RED edition of the 2024 Fiat 500e is finished in a stunning RED paint finish with various other colour-matching surfaces found outside as well as inside the car. A donation to the Global Fund will be made with each purchase of the 500e RED edition.