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| Photo Credit: Ford Motor Company |
Product Lineup: Bronco, Bronco Sport, E-Series, E-Transit, Escape, Explorer, Edge, Expedition, F-150, F-150 Lightning, F Series Super Duty, Maverick, Mustang, Mustang Mach-E, Ranger, Transit, Transit Connect
Overall Brand Impression:
After more than 120 years as a major automaker, Ford continues to play a delicate balancing act between embracing the requirements for the modern motoring environment while still honouring celebrated automotive staples. Ford’s electric vehicle transition is moving rather smoothly with the Mustang Mach-E and F-150 Lightning pickup truck while the Bronco, Escape and Explorer find buyers. Of course, the F-Series truck lineup continues to be the benchmark for all utility vehicles in North American. Finally but most excitingly, the 2024 model year brings an all-new Mustang to the marketplace with bigger and better performance aspirations.
What’s New for 2024:
For 2024, the biggest impact on the Ford vehicle portfolio is the seventh generation edition of a sports car that has inspired a level of emotion few others have.
Ford refines the Mustang’s performance breeding with fantastically new technologies married with the traditional power of internal combustion engines. A 2.3-liter EcoBoost four-cylinder engine and a 5.0-liter Coyote V8 powerplant for the GT variant will propel the 2024 Ford Mustang with a six-speed manual transmission optional with the eight-cylinder engine. The exterior design of the new 2024 car remains familiar to Mustang enthusiasts incorporating bolder shaping with a more aggressive stance. Tri-Bar LED headlights and a shortened rear decklid are present on all models. Mustang GT models receive a larger grille opening and standard 19-inch wheels as opposed to the 17-inch diameter rims found on the lower trimmed vehicles.
Reflecting Ford’s pursuit of input across the Mustang’s broad fan base, the fighter jet-inspired cabin layout inside the 2024 Mustang prominently features a 1.4-inch digital instrument cluster. This customizable panel allows drivers to choose from a selection of display presentations including one reminiscent to the Fox-platform Mustang of the 1980s and early 1990s. Amazon Alexa integration, Electronic Drift Brake and Remote Rev (a feature granting a user the novelty of revving the engine at a press of a button) is available on the new Ford Mustang. In addition to the base and GT trim levels, the 2024 Ford Mustang will also be available as a new Dark Horse configuration while an extreme performance GTD is set for launch in 2025.
As the vehicle segment benchmark is set to mark 60 years of continuing history, the only disappointing thing about the arrival of the 2024 Ford Mustang comes from its American competition. With the Dodge Challenger discontinued and the Chevrolet’s planned farewell to the Camaro, the Mustang may be the only traditional vehicle to remain in pony car stable.
Positioned between the F-Series and Maverick in Ford’s pickup truck lineup, the Ranger arrives as a completely redesigned model for North American audiences. Tested globally for off-road handling, hauling and durability, the new 2024 Ford Ranger features an upgraded fully boxed high-strength steel frame based on an extended wheelbase and features a redefined exterior design that incorporates Ford’s C-clamp headlight appearance. Offered with either a 270-horsepower 2.3-liter or a 2.7-liter EcoBoost engine producing 315 horsepower, the 2024 Ranger has a maximum payload capacity of 1,805 pounds and up to 7,500 pounds of available towing capacity. The new truck design will also serve as the basis for the first-ever Ford Ranger Raptor.
Improvements in Ford’s pickup truck line also extend to the larger models including the high-performance 2024 F-150 Raptor R. The latest edition of Ford’s ultimate off-roading pickup truck has a retuned supercharged 5.2-liter V8 engine now delivering 720 horsepower and 640 lb.ft. of torque. Beyond the high-performance version of the popular F-Series lineup, the 2024 F-150 range is now led by a new base engine. The 3.3-liter Ti-VCT V6 engine has been discontinued resulting in the 2.7-liter EcoBoost V6 powerplant becoming entry-level performance for the Ford F-150. Expanded versatility is also available on the class-leading pickup truck with Ford’s new Pro Access Tailgate. An integrated swing gate with multiple stops, the2024 F-150's Pro Access Tailgate is ideal for use when a trailer is hitched or for quickly retrieving small items.
Ford’s push towards electrification has included the battery-electric F-150 Lightning since 2022. For 2024, the entire Ford F-150 Lightning lineup will be more affordable with price drops ranging from $6,000 for the Platinum Extended Range model (costing $115,000 Canadian) to $15,000 for the Pro variant of the truck (with a manufacturer suggested retail price of $59,000 for 2024). Ford credits lower material costs and new efficiencies at the Rouge Electric Vehicle Center production plant for the added affordability. At the end of 2023, Ford recently posted record electric vehicle sales in the United States totalling 72,608 models consisting of the F-150 Lightning, Mustang Mach-E and the E-Transit van.
The Ford Mustang Mach-E is expected to expand its popular electric crossover range for 2024 with a new healthy-tuned, off-roading variant. Equipped with an upgraded raised suspension adding 20 millimeters to the vehicle’s ground clearance, protective shielding and enlarged front brakes with Brembo calipers, the Mustang Mach-E Rally is propelled by an enhanced version of the two-motor configuration found within the Mustang Mach-E GT version.
Ford has made additions to the appearance and equipment trims of both the Bronco and Bronco Sport for 2024. A new retro-inspired Free Wheeling styling package exists for the 2024 Bronco Sport while the 418-horsepower Bronco Raptor is available with a Code Orange appearance trim featuring orange-coloured seat belts and tow hooks as well as Dark Carbonized Grey alloy painted forged wheels.
The Oakville-built Ford Edge remains for sale for the 2024 model year but the family crossover vehicle is set to be discontinued as the assembly plant begins its 1.8-billion-dollar metamorphosis into the Oakville Electric Vehicle Complex is scheduled for early 2024. Following extensive retooling, the plant will start churning out battery-electric vehicles in 2025.
Highlight Models for 2024:
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| Photo Credit: Ford Motor Company |
2024 Ford Mustang Dark Horse ($77,045 Canadian): A radically new performance trim level for the eighth generation Ford Mustang, the Dark Horse presents elevated appreciation of speed and handling.
The all-new Ford Mustang Dark Horse is a noticeable extension of the Mustang GT line sharing the iconic 5.0-liter V8 engine configuration. While both high performance versions of the 2024 Ford Mustang share the dual overhead cam, dual port/direct injection power unit, the Dark Horse’s powerplant receives forged connecting rods and an improved throttle body design for added durability and grunt. The performance enhancements to the eight-cylinder power unit coax an additional 14 horsepower bringing the total horsepower output to 500. Engine power can be channelled through either a standard Tremec six-speed manual gearbox or an available 10-speed SelectShift automatic transmission.
The Dark Horse trimmed 2024 Ford Mustang comes standard equipped with MagneRide dampers, drift brake and TORSEN limited-slip differential tied as optional Performance Packages on the Mustang GT. 19-inch wheels paired with Summer-only tires is supported by larger brakes allows the pony car to obtain a firm grip on the road surface.
A fixed rear spoiler, race-inspired rear diffuser and a unique front end treatment consisting of special lower air intakes as well as darkened LED headlamps define the outer appearance of the 2024 Mustang Dark Horse. The four-passenger cabin features Bright Indigo Blue accent stitching, a suede-finished, motorsport-derived flat-bottom steering wheel, a 13.2-inch SYNC center display screen and a 12-speaker B&O sound system with subwoofer. A final noteworthy styling touch for the exterior and interior of the Ford Mustang Dark Horse are adorned by the trim level’s new hexagonal badge.
The 2024 Ford Mustang Dark Horse will only be produced using the fastback hardtop body style.
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| Photo Credit: Ford Motor Company |
2024 Ford Bronco Sport Free Wheeling ($44,190 Canadian): The 2024 Ford Bronco Sport’s appearance package range receives a new special edition option in the form of the Free Wheeling. Featuring a throwback aesthetic reflecting back to special Bronco models created in the late 1970s and early 1980s, the four-colour reflective graphics running down the entire side of the 2024 Bronco Sport is an instant attribute of the Free Wheeling treatment. Two-tone black roof, 17-inch wheels featuring a black/red colour appearance as well as a customized interior is included with the 2024 Ford Bronco Sport Free Wheeling trim level. The Free Wheeling trimmed Bronco Sport operates with a 1.5-liter EcoBoost engine with Auto Start-Stop technology paired with Terrain Management System.
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2024 Ford Ranger Raptor ($80,000 Canadian): With the arrival of an all-new Ranger for 2024, the mid-sized pickup truck becomes the third model to be paired with Ford’s ferocious Raptor branding.
Joining the F-150 Raptor as well as the F-150 Raptor R variant and Bronco Raptor, the 2024 Ford Ranger Raptor is another supreme example of extreme off-roading. Boasting a long travel suspension incorporating lightweight upper and lower control arms, FOX 2.5-inch Live Valve Internal Bypass shocks and a Watts link rear suspension unit, the Ranger Raptor rides on 33-inch BFGoodrich all-terrain KO3 tires mounted to 17-inch wheels. While the aggressive suspension setup is ideal for conquering dirt, mud, and rocky trails, comprehensive underbody protection comprised of high-stretch steel plating allows the truck to endure the harsh conditions.
As is the case with Ford’s other Raptor models, the 2024 Ranger Raptor’s off-road prowess is backed up by incredible potency under the hood. The Ford Ranger Raptor is propelled by a 3.0-liter EcoBoost V6 engine generating 405 horsepower and 430 lb.-ft. of torque. This class-leading performance is channelled through a 10-speed SelectShift automatic transmission that is spread across a four-wheel drive system that includes front and rear locking differentials. Multiple driver-selectable modes provided gives the handler of the 2024 Ford Ranger Raptor flexibility almost every road or trail.
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