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Canadian Auto Insurance Company Offers New Discount For Vehicles With Automatic Emergency Braking

Photo Credit: Toyota Canada Inc.

Like it or not, the next decade of motoring is embracing a reality where advanced technologies will play a more involved role. While optimistic futurists are hedging bids that full self-driving autonomous will be emerging, a more plausible driving future appears more likely to the supported by sensors, cameras and software in a manner that could make a noticeable effort in reducing collisions. One of the more remarkable technology is an automatic emergency braking system that has gained rapid acceptance as a collision avoidance tool. In what has been a relatively short period of time, this automotive safety advancement's potential of reducing severe accidents can now be a tool for car insurance savings in many parts of Canada through one provider.

Through Aviva Canada Inc., drivers of vehicles equipped with automatic emergency braking are entitled to a discount of 15 percent to relevant auto insurance policies. As Aviva becomes the first automobile insurance company in Canada to offer such a deduction related to vehicles equipped with the accident-preventing feature, Executive Vice President of Broker Distribution for Aviva Canada Jason Storah expressed, "Automatic emergency braking is quickly becoming a key feature in preventing collisions and reducing their severity. This means less repair costs and more importantly, fewer injuries," adding that the applying the crash prevention technology as a method for reducing premium costs is 'simple' logic. All customers under Aviva are eligible for the discount that will bring savings to insurance costs related to collision-related coverage (insurance related to theft and vandalism coverage are excluded from the discount. The Aviva Canada 15 percent discount also has no impact on the provinces operating public auto insurance.

The announcement for the large savings for drivers of applicable vehicles also featured the Vice President of  Toyota Canada Inc. Stephen Beatty in attendance along with media. Toyota is one of many automakers offering variations of automatic emergency braking technology but had pledged to include the system in a majority of Canadian sold vehicles in 2017 as part of their Toyota Safety Sense packages. By 2022, almost every new passenger car sold in the United States will be equipped with automatic emergency braking collision avoidance as a standard feature following a commitment from 20 major auto companies. Although the road safety decision was announced through the United States's National Highway Traffic Safety Administration, equal rules should likely reflect by vehicles sold in Canada under the timetable. In Europe, automated emergency braking has been made mandatory equipment on all new commercial trucks and buses

Originally introduced as a slow-down aid when braking is applied, the automatic emergency braking system evolved from the first production brake assist system installed by Mercedes-Benz in 1996 called BAS Plus. Providing added braking force under emergency circumstances, BAS Plus and the various similar system introduced by other automobile manufacturers still needs a drivers to react. Automatic emergency braking operates as an intelligent intervention that uses a combinations of sensors, lasers and/or cameras to judge when the vehicle is in danger of an imminent collision slowing it down even without force applied to the brake pedal.

While the idea of self-driving or fully autonomous vehicles has proven controversial, solutions such as intelligent crash avoidance measures including automatic emergency braking has quickly won popularity. According to a study published by the IIHS (Insurance Institute for Highway Safety), automatic emergency braking could reduce rear end collisions by approximately 40 percent.



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