Skip to main content

Polar Alignment: Volvo Takes Total Control of Polestar

Photo Credit: Chris Nagy


It is an art for a premium automobile brand to provide a special aura around their vehicles. Historically, there are two ways to win over an affluent clientele. The first method is luxury features such as leather seating and advanced technology suites provide a comfort-oriented impression of high-end motoring. Another way a premium marque attracts special prominence is through performance. While luxury cars would often deliver more than enough power for a boulevard ride, the recent direction has been to infusing outright, pavement-burning high-performance into a model line-up. In doing so, boutique performance groups have grown inside popular luxury brands. BMW has their M models, Cadillac features a V line and Mercedes-Benz adds sensationalism to their vehicle lin-up through AMG.

In 2013, Volvo joined the tailored high-performance fight through a partnership with a Swedish motorsport team. Founded in 1996, Polestar Racing instantly developed a relationship with Volvo on the track in touring cars. After 13 years of facilitating a racing problem using Volvo vehicles, Polestar was appointed an official performance partner with the auto company. In 2013, Volvo drew Polestar into the production car spotlight with special versions of the S60 and V60 serving as the first examples of a merging Swedish personality. Produced in limited numbers, Canadian offerings from the Polestar line for 2015 consisted of an S60 and V60 variant. The 345-horsepower vehicle line is equipped with a twin-scroll Borg Warner turbocharger, Ohlins shocks as well as a full-flow exhaust in addition to reworked exterior and interior styling. Only 750 versions of the Volvo S60 Polestar and V60 Polestar have been produced for a worldwide market.

Earlier this month, the temptation of Polestar vehicles proved even too irresistible for Volvo Cars. On July 14th, Volvo announced they have acquired a whole ownership of Polestar’s Performance and the Polestar brand making the motorsport-bred organization an in-house operation inside the Swedish automaker. A company founded by Christian Dahl as a race team, Polestar will continue to stand for performance by Volvo vehicles. "We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars," said Dahl. The former owner of Polestar will be part of the new 100-percent volvo-owned entity but retains his race team which he will rename.

Foreseeing sales between 1,000 and 1,500 cars per year attached to the Polestar brand, Volvo wants to maintain an exclusivity with the performance line for the interim basis. President and chief executive of Volvo Cars Håkan Samuelsson explained, "Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars," The automaker also hints they are seeking to use the nameplate in connection with twin engine electrification hybrid powertrain technology.

In fact, the relationship between Volvo and Polestar has taken a page from the Mercedes AMG book. At one time two completely different companies, Mercedes-Benz and AMG eventually realized the importance of formal togetherness. In 1999, Mercedes-Benz began unification with the German performance house. The current Mercedes AMG was formed in 2005 guaranteeing the tri-star badge would have an exclusive factory identification for potent street machines.

Comments

Popular posts from this blog

Will NASCAR's Next Gen Car Development Avoid Mistakes Made With CoT?

  Photo Credit: James Gilbert/Getty Images untitled On Wednesday of this week (May 5 th of 2021), NASCAR will formally present the sport’s newest Cup Series chariot. Originally called the Gen 7 car before adopting the moniker of the Next Gen car, the vehicle was initially planned to be part of the 2021 racing season but was pushed to 2022 due to the declaration of the COVID-19 pandemic in 2020 disrupting development as well as team finances to implement the Next Gen car. From the details already leaked about the Next Gen car, the 2022 Cup season is destined to deliver the biggest learning curve ever to drivers, team and fans. Ahead of the official unveiling of the car, indications of a new spec chassis, six-speed manual transmission, independent rear suspension as well as a larger diameter, single-lug wheels are radically going to reshape the operations of NASCAR Cup Series teams on and off the track. With anticipation building towards the planned on-track introduct

Morbid Motoring History: Transaxle of James Dean’s Porsche 550 Spyder Up For Auction

Photo Credit: Porsche AG untitled More than 65 years after James Dean’s fatal highway crash on U.S. Route 466, a verifiable piece has surfaced of the vehicle involved in the ill-fated Porsche 550 Spyder the 24-year-old actor drove in his last moments of life. Through an online auction being held on Bring A Trailer , buyers with a desire to obtain a rather ghoulish gearbox. The Porsche 550 Spyder was one of the first purpose-built race cars assembled to establish a name of what was once a small sports car located in Stuttgart, Germany. A derivative of Porsche’s 356 production car, the 550 Spyder’s compact, lightweight stature (the 550 was in reference to the vehicle’s weight in kilograms) combined with a mid-mounted 1,500 cc flat-four engine proved almost instantly superior in competition. Entering competition in 1953 by Porsche, the 550 Spyder cemented much of the early on-track success for the brand including a class victory at the 1953 24 Hours of Le Mans. A total of 90

2021 IndyCar Series Preview: Drivers and Teams Chart

Photo Credit: Chris Owens/IndyCar 2021 NTT IndyCar Series Drivers and Teams 2 Josef Newgarden United States Team Penske Chevrolet A two-time IndyCar champion, 30-year-old Tennessee driver Josef Newgarden enters his fifth season with Team Penske after a strong 2020 run. Newgarden is once-again considered a contender once more for the year's title. Winning a total of 18 IndyCar events since starting his career in the series in 2012, the pilot of the #2 Team Penske race car has keen sights on capturing this year's Indianapolis 500. 3 Scott McLaughlin New Zealand Team Penske Chevrolet After securing three consecutive driver titles in the Supercars Championship in a Ford Mustang co-owned by Roger Penske, Scott McLaughlin has been promoted to run his full first season in the NTT IndyCar Series competition with the prestigious group. Though he sp