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Special Cause Attracts $50,000 US for Mazda MX-5 Launch Edition

Photo Credit: Mazda North American Operations



At the beginning of the Bruce Springsteen music video for his classic hit "Born to Run", I remember him saying "Nobody wins unless everybody wins". In a world where these victories are difficult to come by, it is truly amazing when a great number of us benefit positively. With one special model of the 2016 Mazda MX-5 sold in the United States last weekend, there were plenty of winners.

The Launch Edition version of the 2016 Mazda MX-5 is dressed-up version of the top-tiered Grand Touring model of the new roadster. Accounting as the first 1,000 models of the fourth-generation sports car, the MX-5 Launch Edition also includes Advanced Keyless Entry and comes with a branded Bose SoundLink Mini Bluetooth speaker. Priced aa $30,495 for a six-speed manual or $31,570 for the six-speed automatic gearbox model, preregistration was required on a special website for the opportunity to buy a limited issue 2016 Mazda MX-5 Launch Edition. For one individual who might have missed out on a Launch Edition model through dealership channels, a nearly $20,000 additional cost allowed a driver to claim a compact roadster.

At auction, a 2016 Mazda MX-5 Launch Edition was sold on Saturday, July 11th for $50,000. While the buyer obtained one of the first examples of the hottest new cars of 2016, the highest bidder is not considered the main benefactor. Part of the St. Jude's Hope for the Hamptons fundraising event, all the money placed towards the car goes to the St. Jude Children’s Research Hospital. The MX-5 Launch Edition was donated through the Mazda Drive for Good program setup by Mazda North American Operations to help children seeking desperately-needed medical care.

For everyone awaiting to presence of the 2016 MX-6 in the United States and Canada, the vehicle is one step closer to showrooms near us. Late last month, the first examples of North American-bound new-generation Mazda MX-5 roadster have arrived in on American soil after a trip over the Atlantic onboard the Phoenix Leader cargo ship.
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