Skip to main content

Canadian Porsche Dealership Achieves World Recognition in Marketing Innovation



Porsche's enthusiasm for motorsports has been the cornerstone of the brand's prestige as a sports car maker. While the German performance vehicle builder has been regularly competing with production-based race machines through the 21st century, Porsche has not had a purpose-built race car entered in the top prototype category of Le Mans. In fact, the last time Porsche contended in the prototype class of the French sports car classic occurred before Audi entered the their first R8R vehicle in competition. After 16 years, the 16-time overall event winner returned to the daylong sports car endurance race with the Porsche 919 Hybrid. Although the two Porsche entries suffered problems during the 24-hour race, there was still a celebratory spirit at Porsche Centre Oakville. This enthusiasm his now been recognized by through a global competition for marketing.

Triumphing against respected dealerships across the global Porsche network, the Porsche Centre Oakville won a coveted marketing innovation honour through the execution of a big party centered around the 24 Hours of Le Mans. This past June 14th, the Oakville sports car dealership hosted more than 500 guests over a 24 hour period coinciding with the big race in Le Mans. Featuring fun for a whole family, the dealership supplied an array of activities. For children, a face painting and the Junior Grand Prix consisting of a 65-foot inflatable race track equipped with Porsche peddle cars proved to be a big hit. For adults, facility tours and a 2010-model year, Le Mans-inspired Porsche 997 GTS RS delighted. Aside from the sports car race, soccer fans were accommodated with a custom World Cup lounge with foosball table. The Porsche Centre Oakville party also featured refreshments provided through a BBQ, popcorn station and ice cream truck.

Commenting on winning Porsche's marketing innovation award, General Manager at Porsche Centre Oakville Francesco Policaro said, "With our 24 Hours of Le Mans event, we tried hard to give out customers an exciting experience and to celebrate and support Porsche's re-entry into the famous European sports car challenge. It was a great day here at Porsche Centre Oakville as witnessed by the abundance of current and future Porsche owners that participated in our award-winning experience." Policaro also thanked Oakville-based marketing company 7 Communications for their assistance making the marketing innovation award a truly great achievement for Canadians.

Despite Porsche's unsuccessful campaign to capture a trophy at the 2014 24 Hours of Le Mans with the 919 Hybrid, the company continues to win fans.


Information and photo source: Policaro Automotive Family
Labels:

Comments

Post a Comment

Popular posts from this blog

A Canadian Star Car: Red Green's Possum Van

Clip of Possum Van during a Red Green Show season 1 scene transition.  It could be argued that the car someone regularly drives can be reflective of their personality. The level of character traits found in our automobiles can range from subtle to flamboyant as practicality, style, power, brand loyalty and other details are factors influencing our vehicle affection. On the big screen and silver screen, an automobile (frequently popularized as a Star Car) can be used to affirmatively to expand on a human character. Batman’s Batmobile, the Dodge Charger called the ‘General Lee’ in Dukes of Hazzard, the Volvo P1800 featured in the 1960s television version of The Saint, the Aston Martin DB5 driven by James Bond in some of the most famous spy movies are some popular examples where vehicles play a major role in reinforcing the appearance of fictional individuals. Due to the budgetary constraints of Canadian media productions, the presence of native Star Cars is rare. However, one success...
Post a Comment
Read more

Honda’s Secret 30th Anniversary In Indy Car Racing

Photo Credit: Engine Developments Ltd. Too many times, forgetting an anniversary would end with someone spending time in the proverbial doghouse. This has apparently happened this year as the 2016 Verizon IndyCar Series season concluded with no major celebrations or recognition for what is 30 years since a major current partner of American open wheel racing began participation in the sport. The following article is a collection of the details I’ve learned as well as some insight from engine builder John Judd on what was a quiet 30th anniversary in the Verizon IndyCar Series. During the week where the 30th running of the Canadian street race now known as the Honda Indy Toronto, I was compelled to capture the flavour of the inaugural event. The viewing experience provided me some insight into a period of time where I was too young to absorb auto racing in the manner I do today. A race that featured television coverage with no regular onscreen statistics, the league used a local ...
Post a Comment
Read more

The 1967 Indy 500: When An STP-Sponsored Turbine Almost Changed Racing

Photo Credit: Uncredited Photographer/IMS LLC Racing has always been the ultimate proving ground for automobiles. Not only has competition promoted innovations big and small, race cars have also influenced overall vehicle appearance. At the 1967 Indianapolis 500, the STP-Paxton TurboCar fielded by the late Andy Granatelli provided a shocking example of how much racing at the speedway evolved over 56 years. Ever since the first 500-mile event was held at the 2.5-mile rectangular oval Indianapolis Motor Speedway in 1911, the winning Marmon Wasp with a rearview mirror paved the way for what would be a grand showcase of automotive development. Accompanying “The Greatest Spectacle in Racing,” advancements in automobile technology showed greater sophistication with every passing decade in the quest for more speed. During the 1920s and 1930s, American race car designer Henry Miller offered groundbreaking engines to the Indianapolis 500. Miller also gave front-wheel drive technology it...
Post a Comment
Read more