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An Off-Road Spirit On-Line: Jeep Launches Official Merchandise Store on Amazon

Photo Credit: Fiat Chrysler Automobiles



Perhaps if 2020 happened differently, the world would have been an easier place to explore. However, the events of this year have forced almost everyone to adjust to a period where travel needs to be conducted over shorter distances. Maybe you were lucky enough to discover and experience roads or trails closer to home during this time. Even though a tour through the Amazon in a Jeep may be out of reach for many Jeep enthusiasts, the online marketplace Amazon present fans as well as the family and friends of those individuals an opportunity to quickly gain access to officially licensed lifestyle products attached to the vehicles famed for their seven-slot grilles.

In a partnership announced in November, Fiat Chrysler Automobiles’ Jeep brand and Amazon have together assembled a special store featuring a wide assortment of Jeep branded merchandise. Available through the United States portal Amazon.com (Canadians are welcomed to order through the site but would be faced with a disturbing caveat that will be mentioned later in this article), the selection of branded goods provide some great gift ideas for the four-wheel drive loving fans. 

Among the staple products found on the Jeep Store by Amazon portal are a variety of T-shirts capturing the personality of the off-roading vehicle marque in stunning styles. Several designs for Jeep-themed hats and coffee mugs can also be chosen in addition to keychains, tote bags as well as cell phone cases for the Apple iPhone SE and Samsung Galaxy S10 devices. Men, women and even small children are catered to on the marketplace with one of the more unique items being the Jeep Classic Wrangler 3-in-1 Grow with Me Walker. Capable of holding youngsters up to 25 pounds, the baby walker that can operate as a push-behind or a large rolling toy features lights and sounds recreating the real Jeep 4x4 vehicle. The listed price for the Jeep Classic Wrangler 3-in-1 Grow with Me Walker is $89.00 U.S. with stock appearing to be limited. Jeep Store by Amazon also contains a selection of holiday-themed T-shirts, sweatshirts and hoodies. One example priced at $19.99 U.S. is the Jeep Holiday Green Logo T-Shirt.


Photo Credit: Fiat Chrysler Automobiles


As said before, Canadians can purchase through Jeep’s Amazon.com website but there are two considerations that may deter the northern fans of the make. All prices for items are in United States funds requiring Canadian buyers to take currency conversion into account. The second, more unpleasant expense is the added shipping cost to Canada attached to items in the Jeep virtual store. The shipping and the accompanied import charges can result in some obscene totals. For example, the Jeep Christmas Tree Sweatshirt priced at $34.99 U.S. for American customers is inflated to almost $56 U.S. for orders sent to Canada. 

For many owners of Jeep branded vehicles, the desire for exploration is as strong as the proven achievements of the earlier generation of vehicles that faced gruelling distances, heat, coldness, water hazzards and notably war. A loyal, enterprising fan base celebrates Jeep’s past with the early Willys MB, Jeep’s present with the Grand Cherokee and Jeep’s future with the Grand Wagoneer as well as Wrangler 4xe. The resolute of the Jeep brand since its existence is the epitome of honour, duty and adaptability we need to keep in our hearts at this time. 

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