Skip to main content

Teasing the New Jeep Wagoneer

Photo Credit: Fiat Chrysler Automobiles




Celebrating 75 years as a brand in 2020, Jeep has always emphasized versatility in conventional and unconventional means. Though the four-wheel drive and impressive off-road capabilities initially defined Jeep’s identity, there was a long-running marketing push by the marque to present their vehicles as an upscale product that can reach peaks few sedans would reach. Starting in the late 1990s, a growing driving consumer base entered the domain of the Jeep brand.  

First appearing in the 1963 model year, the Jeep Wagoneer was a longtime entrant in the sport utility vehicle category as a modern, premium product for its time. Sculpted by highly influential industrial designer Brooks Stevens, the original Jeep Wagoneer presented features attracting urban and suburban dwellers as much as drivers requiring a durable four-wheel drive vehicle. The SJ platform version of the Wagoneer endured the Jeep brand’s ownership by Kaiser Motors, American Motor Corporation and later Chrysler before being discontinued in 1991. A one-year appearance as a luxury level of the Grand Cherokee in 1993 under the Grand Wagoneer moniker was the most recent use of the Jeep signature model. Heading into 2021, the Wagoneer name is once again being set to establish iconic luxury. 


Photo Credit: Fiat Chrysler Automobiles



FCA (Fiat Chrysler Automobiles) has trumpeted the return of the Wagoneer ahead of a full unveiling on September 3rd with a series of teaser photos. On August 21st, an initial announcement included two images with the wording “Coming September 3 ...” featuring one shot appearing like a grille assembly with lettering W-A-G visible. Two more recent releases from FCA came with additional teaser images coupled with less secretive wording stating the debut a new Wagoneer accompanied with the reveal of an electrified Wrangler 4xe. The second media release also included an overhead shot of what is anticipated to be the new Jeep Wagoneer. Ahead of the official reveal, two facts that are safe to assume are that the Wagoneer will be Jeep’s luxury flagship and has the capacity for three-row seating.


Photo Credit: Fiat Chrysler Automobiles


During FCA Capital Markets Day held back in 2018, the auto company delivered a comprehensive outlook for their business strategy to analysts, investors and media that featured an opening address from CEO Sergio Marchionne (less than two months ahead of his untimely death). Among the announcements made was a road map for Jeep’s 2022 model lineup. Predicting that the crossover utility vehicle market would account for a more sizable portion of their total sales and revenue, FCA intended to greatly expand the Jeep global product range. With a five-vehicle portfolio in 2018, up to eleven products were estimated for the 2022 model year including a pickup truck that has most recently been realized as the Gladiator. Part of the 2022 outlook for the Jeep brand was a new, large scale sport utility vehicle named the Wagoneer.

FCA and Jeep will officially debut the new Wagoneer on a Youtube stream on September 3rd at 9 a.m. EDT. 

Comments

Popular posts from this blog

Car FYI's 2024 Canadian Automotive Guide: Ferrari

Photo Credit: Ferrari S.p.A. Product Lineup: 296 GTB, 296 GTS, Portofino M, Purosangue, Roma, Roma Spider, SF90 Spider, SF90 Stradale, SF90 XX Spider, SF90 XX Stradale Overall Brand Impression:  The devotion of the Italian artisans that has kept Ferrari as a premium sports car leader stretches right back to the company’s founder. However, while Enzo Ferrari believed in the construction of pure performance machines in disregard for creature comforts, today’s vehicles are assembled with more consideration of customers seeking luxury alongside supercar power. Despite a long resistance to engaging in the popular crossover category, Ferrari demonstrates a level of concession to the mass market in 2024 by introducing the all-new Purosangue. The Purosangue joins an exciting 2024 Ferrari lineup that also includes the introduction of the brand’s first street legal XX program vehicle. What’s New for 2024:  Every vehicle in Ferrari’s 2024 lineup is a merger of style and power. An auto brand reno

Car FYI's 2024 Canadian Automotive Guide: Fiat

Photo Credit: Stellantis Product Lineup: 500e, 500x Overall Brand Impression:  When Fiat reentered North American in 2011, there were high hopes that the Italian car make’s small yet stylish products would establish a healthy niche. Although the distinctive design of the Fiat 500 can still attract admiring stares, the brand has amounted to a very tiny share of the market with the 500x crossover being the only product available in recent years. The Fiat 500 subcompact’s reintroduction to the United States and Canada in 2024 as an entirely electric model line could allow this Stellantis brand to gain new relevance among motorists. What’s New for 2024:  The subcompact Fiat 500 returns to the United States and Canada for 2024 exclusively as a battery electric vehicle. Assembled within a tidy, elegant Italian-styled package, the 2024 Fiat 500e features a powertrain consisting of a 42-kWh battery pack as well as an electric motor generating 118 horsepower and 162 lb.-ft. of torque. With a ma

IMSA WeatherTech SportsCar Championship: Acura Grand Prix of Long Beach Review

Photo Credit: Automobili Lamborghini S.p.A. untitled A companion to the NTT IndyCar Series finale weekend on the streets of Long Beach, the IMSA WeatherTech SportsCar Championship staged a 26-car race on Saturday consisting of DPi, GTLM and GTD class machines. With the conclusion of the 1-hour, 40-minute Acura Grand Prix of Long Beach sports car event, the overall winner was the #31 Whelen Engineering Racing Cadillac shared by the driving duo of Felipe Nasr and Pipo Derani. The victory was a decisive weekend for the Whelen Engineering Racing team that had scored the pole position and went on to take the checkered flag with a 10.95-second gap over the #01 Cadillac fielded by Chip Ganassi Racing with Kevin Magnussen and Renger van der Zande. Corvette Racing enjoyed a dominant outing in the GTLM category. Nick Tandy and Tommy Milner in the #4 Chevrolet Corvette C8.R beat the #3 car shared by Antonio Garcia and Jordan Taylor. Only three GTLM class vehicles ran at Long Be