Hyundai Posts $20,000 Reward Canadians to Assist in Recovery of SuperStructure

Photo Credit: Chris Nagy

Hyundai appeals to the Canadian public to help find a special engineering exhibit that was stolen last week in Toronto.

Part of the recently-concluded 2016 Canadian International AutoShow in the city, the Korean auto company's presentation consisted of an unfinished 2017 Elantra shown only in form of its SuperStructure. A display of the brand's commitment to more than doubling the amount of advanced high-strength steel (consuming up to 53 percent of its total composition) used in the new compact car's chassis, the SuperStructure of the 2017 Hyundai Elantra is said to perform with greater rigidity as well as provide a quieter, more comfortable ride quality.

Captured on a surveillance camera, the theft of the Hyundai SuperStructure was carried out during the early morning hours at the Metro Toronto Convention Centre by three perpetrators. Fears are that the SuperStructure has been stolen by Hyundai competition in the goal to reverse engineer the methods of construction. In order to take down their stolen exhibit, Hyundai Auto Canada Corporation has launched the #SuperSearch contest.

Photo Credit: Hyundai Canada

Running until April 4th, the Hyundai #SuperSearch will encourage Canadians to seek out the location of the lost SuperStructure through a series of clues. Participants can register throught the contest website where they will be given five clues to finding Hyundai's SuperStructure. Clues will be distributed one per week starting on February 18th and end on the week of March 15th. The contest's grand prize is $20,000 with four additional prize money of $2,500 offered for Week 1 through Week 4 drawn for the participants who answered each clue correctly. Weekly prize eligibility needs the entrants to only answer a particular clue of the week.

For more details and registration in the Hyundai #SuperSearch contest, please visit the promotion's website. This contest is only open to residents of Canada.

Comments

A Canadian Star Car: Red Green's Possum Van

Clip of Possum Van during a Red Green Show season 1 scene transition. It could be argued that the car someone regularly drives can be reflective of their personality. The level of character traits found in our automobiles can range from subtle to flamboyant as practicality, style, power, brand loyalty and other details are factors influencing our vehicle affection. On the big screen and silver screen, an automobile (frequently popularized as a Star Car) can be used to affirmatively to expand on a human character. Batman’s Batmobile, the Dodge Charger called the ‘General Lee’ in Dukes of Hazzard, the Volvo P1800 featured in the 1960s television version of The Saint, the Aston Martin DB5 driven by James Bond in some of the most famous spy movies are some popular examples where vehicles play a major role in reinforcing the appearance of fictional individuals. Due to the budgetary constraints of Canadian media productions, the presence of native Star Cars is rare. However, one success...

Honda’s Secret 30th Anniversary In Indy Car Racing

Photo Credit: Engine Developments Ltd. Too many times, forgetting an anniversary would end with someone spending time in the proverbial doghouse. This has apparently happened this year as the 2016 Verizon IndyCar Series season concluded with no major celebrations or recognition for what is 30 years since a major current partner of American open wheel racing began participation in the sport. The following article is a collection of the details I’ve learned as well as some insight from engine builder John Judd on what was a quiet 30th anniversary in the Verizon IndyCar Series. During the week where the 30th running of the Canadian street race now known as the Honda Indy Toronto, I was compelled to capture the flavour of the inaugural event. The viewing experience provided me some insight into a period of time where I was too young to absorb auto racing in the manner I do today. A race that featured television coverage with no regular onscreen statistics, the league used a local ...

The 1967 Indy 500: When An STP-Sponsored Turbine Almost Changed Racing

Photo Credit: Uncredited Photographer/IMS LLC Racing has always been the ultimate proving ground for automobiles. Not only has competition promoted innovations big and small, race cars have also influenced overall vehicle appearance. At the 1967 Indianapolis 500, the STP-Paxton TurboCar fielded by the late Andy Granatelli provided a shocking example of how much racing at the speedway evolved over 56 years. Ever since the first 500-mile event was held at the 2.5-mile rectangular oval Indianapolis Motor Speedway in 1911, the winning Marmon Wasp with a rearview mirror paved the way for what would be a grand showcase of automotive development. Accompanying “The Greatest Spectacle in Racing,” advancements in automobile technology showed greater sophistication with every passing decade in the quest for more speed. During the 1920s and 1930s, American race car designer Henry Miller offered groundbreaking engines to the Indianapolis 500. Miller also gave front-wheel drive technology it...

Car FYI

Search This Blog