Thursday, September 25, 2014

Cadillac Chooses to Name Forthcoming Flagship CT6




It has become self-evident by recent news that Cadillac is seeking to magnify their presence as a distinct luxury brand. One of the measure announced this week will consist of physically separating itself from the General Motors mothership. Intent on being recognized as a more cosmopolitan American marque, Cadillac's head offices will be moving from Detroit to New York City for 2015 becoming a separate business unit in the process. This arrangement will likely resemble Tata Motors’ ownership of the Jaguar Land Rover.

Before Cadillac's relocation and restructuring news, the luxury carmaker created buzz last week as General Motors confirmed there is an additional product in the pipeline. A rear-wheel drive ultra-luxury sedan to be built with its own unique platform was announced for production for late 2015. Left nameless during the product’s official announcement, Cadillac has now given their future flagship its model name.

On Wednesday, Cadillac declared their new sedan will be called the CT6. Lifting the ‘CT’ from the popular CTS, the super luxury four-door’s number denotes the vehicles in the luxury car company’s line-up. In essence, the alphanumeric pattern will work similar to BMW and Audi where the highest numbered car would refer to the flagship. For Cadillac, the CT6 naming does ponder the question is this alphanumeric pattern a precursor to new brand-wide coding (For example, the CTS becomes the CT3 and the XTS will be known as the CT4 or CT5). “As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” said Cadillac’s chief operating officer Uwe Ellinghaus.

Announcing the name of the new high-tech, high-prestige Cadillac, there remains some more With roughly a year before production is slated to start on the car, it should take little time for the Cadillac CT6 to fully reveal itself. 



Information and photo source: General Motors 

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