Genesis Introduces The GV60 As Premium Brand's First All-Electric Vehicle

Photo Credit: Genesis Motor North America

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Launched in late 2015 as a luxury branch connected to South Korea’s Hyundai Motor, the Genesis brand has made impressive inroads to the premium vehicle marketplace in a short time. Today, Genesis constructs a brand lineup tailored under the design philosophy of ‘Athletic Elegance’ promoting well-appointed sedans and sport utility crossover vehicles. While finding the ability to compete against the longer-established luxury automobile marques such as Mercedes-Benz, Cadillac and Lexus, the not-even six-year-old marque is also in an enviable position of being able to quickly define their image of premium motoring as electrification grows. Genesis’ first fully-electric vehicle, the GV60, lends itself to adapting modern and even-more modern luxury touches.

The Genesis GV60 is based on the Hyundai’s E-GMP (Electric-Global Modular Platform) that is also being used with the IONIQ 5 set for a 2022 model year release with sales starting this fall. Differing greatly in theming, Genesis applies their approach of Athletic Elegance to their electric crossover vehicle. The GV60's overall body profile conforms to a coupe-like design defined by a ‘clamshell hood’ at the front and a long-sloped rear roof line with a silhouette travelling towards a fixed spoiler. Brand-defining styling cues such as the Crest Grille and Quad Lamps have been modified for the Genesis GV60. To better facilitate cooling of the electric powertrain as well as foster the vehicle’s sporty attitude, the GV60's grille is positioned lower than with the gasoline-powered models in the Genesis lineup.

Photo Credit: Genesis Motor North America

Genesis sculpted the cabin of the GV60 with a design philosophy called ‘Beauty of White Space’. Creating a spacious passenger area, the interior aesthetics are comfortably appointed with a floating console and a stylized Shift By Wire control. Called the Crystal Sphere, the control adds to the personality of the battery-electric Genesis crossover’s cabin generating ambient lighting when the vehicle is turned off and rotating when the driver is set to start travelling. The Genesis GV60's interior also features a wide dash panel display sharing vital driving information and entertainment functionality in a connected interface.

Performance specifications, pricing and a more detailed account of features available on the Genesis GV60 electric crossover are expected to unveiled towards the fall. If the IONIQ 5 can be used as a reliable reference which will be offered with a two-whee drive single motor variant as well as dual motor all-wheel drive version, the GV60 will be able to reach a cruising range of at least 300 miles (roughly 483 kilometers) and be equipped with an ultra-fast charging system.

Among many concept designs Genesis has teased at auto shows since the brand’s inception, models operating on battery-electric and fuel cell propulsion gained focus in recent years. At the 2019 New York Auto Show, the company unveiled the Mint Concept that was a stylish all-electric city car. Though the Genesis Mint Concept was exhibited as a compact, two-door, two-passenger design, the show car’s styling appears at the C-pillar of the GV60 electric crossover production vehicle. Two years prior to the Mint Concept’s introduction, the Genesis GV80 Concept was shown as the powertrain being based around a hydrogen fuel cell.

North American sales for the Genesis GV60 electric crossover vehicle is slated to start sometime next year.

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