Skip to main content

Luxury for Hyundai Undergoes a True Genesis

Photo Credit: Hyundai Motor America

It's only a human condition to judge ourselves in the company we keep. It is also natural for even comfortable individuals to seek a higher status. For automakers, having a foothold in the general automobile market is often not enough. After-all, why would Cadillac and Lincoln exist when a Chevrolet or Ford is well-suited to most drivers? Entering the luxury car market provides the chance to explore heightened vehicle refinement, greater technology and generally a higher profit margin per vehicle sold.

In the late 1980s, Japanese auto companies that made gains as a producer of vehicles demanded by the general driving public entered the premium product genre. Honda created Acura, Nissan created Infiniti and Toyota founded the Lexus brand. Starting in December, Hyundai will become the latest entrant into the premium automobile industry.

Hyundai will elevate the name of their Genesis rear-wheel drive sedan to the forefront described as a 'Modern Premium' marque. Identified with a wing-like emblem, the new Genesis premium marque will be defined by its own unique designs. Starting with the sedan, this new luxury make will consist of six vehicles by 2020. The Genesis brand products will be identified through an alphanumeric naming structure. Incorporating a 'G', the Genesis brand products will be assigned a double-digit number. The naming will appear similar to what was recently adopted by Infiniti.


Photo Credit: Chris Nagy



One quality stated to be found in the upcoming Genesis luxury brand is a heightened focus on customer-friendly interfaces. Embracing smart technologies as well as other electronic efficiencies and connectivity solutions, the brand does not aspire to inundate the occupants with every technological touch said to be the goal of other luxury car companies."We have created the new Genesis brand with the complete focus on our customers who want smart ownership experiences that same time and effort, with practical innovations that enhance satisfaction," said vice chairman of Hyundai Motor Company Euisan Chung.

The new Genesis brand will be guided by Luc Donckerwolke starting in the middle of 2016. Donckerwolke joins Hyundai from Volkswagen Group. Hired from Audi who has been working with Hyundai and Kia since 2005, Peter Schreyer will be in charge of the Prestige Design Division that will shape the new luxury vehicle line. Launching in North American, Korea, China and Middle East, Genesis is also being eyed for expansion in Europe as well as other parts on the Asian continent.

Comments

Popular posts from this blog

IMSA WeatherTech SportsCar Championship: Acura Grand Prix of Long Beach Review

Photo Credit: Automobili Lamborghini S.p.A. untitled A companion to the NTT IndyCar Series finale weekend on the streets of Long Beach, the IMSA WeatherTech SportsCar Championship staged a 26-car race on Saturday consisting of DPi, GTLM and GTD class machines. With the conclusion of the 1-hour, 40-minute Acura Grand Prix of Long Beach sports car event, the overall winner was the #31 Whelen Engineering Racing Cadillac shared by the driving duo of Felipe Nasr and Pipo Derani. The victory was a decisive weekend for the Whelen Engineering Racing team that had scored the pole position and went on to take the checkered flag with a 10.95-second gap over the #01 Cadillac fielded by Chip Ganassi Racing with Kevin Magnussen and Renger van der Zande. Corvette Racing enjoyed a dominant outing in the GTLM category. Nick Tandy and Tommy Milner in the #4 Chevrolet Corvette C8.R beat the #3 car shared by Antonio Garcia and Jordan Taylor. Only three GTLM class vehicles ran at Long Be

Car FYI's 2024 Canadian Automotive Guide: Ferrari

Photo Credit: Ferrari S.p.A. Product Lineup: 296 GTB, 296 GTS, Portofino M, Purosangue, Roma, Roma Spider, SF90 Spider, SF90 Stradale, SF90 XX Spider, SF90 XX Stradale Overall Brand Impression:  The devotion of the Italian artisans that has kept Ferrari as a premium sports car leader stretches right back to the company’s founder. However, while Enzo Ferrari believed in the construction of pure performance machines in disregard for creature comforts, today’s vehicles are assembled with more consideration of customers seeking luxury alongside supercar power. Despite a long resistance to engaging in the popular crossover category, Ferrari demonstrates a level of concession to the mass market in 2024 by introducing the all-new Purosangue. The Purosangue joins an exciting 2024 Ferrari lineup that also includes the introduction of the brand’s first street legal XX program vehicle. What’s New for 2024:  Every vehicle in Ferrari’s 2024 lineup is a merger of style and power. An auto brand reno

Car FYI's 2024 Canadian Automotive Guide: Fiat

Photo Credit: Stellantis Product Lineup: 500e, 500x Overall Brand Impression:  When Fiat reentered North American in 2011, there were high hopes that the Italian car make’s small yet stylish products would establish a healthy niche. Although the distinctive design of the Fiat 500 can still attract admiring stares, the brand has amounted to a very tiny share of the market with the 500x crossover being the only product available in recent years. The Fiat 500 subcompact’s reintroduction to the United States and Canada in 2024 as an entirely electric model line could allow this Stellantis brand to gain new relevance among motorists. What’s New for 2024:  The subcompact Fiat 500 returns to the United States and Canada for 2024 exclusively as a battery electric vehicle. Assembled within a tidy, elegant Italian-styled package, the 2024 Fiat 500e features a powertrain consisting of a 42-kWh battery pack as well as an electric motor generating 118 horsepower and 162 lb.-ft. of torque. With a ma