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Showing posts from June, 2018

Dodging Dodge: Is the Brand Being Buried by FCA?

Photo Credit: Chris Nagy A little less than a month ago, Fiat Chrysler Automobiles (FCA) held a Capital Markets Day function discussing plans across their entire fleet of brands. Jeep, Ram, Alfa Romeo, FIAT and Maserati all received mention through the presentation by FCA Chief Executive Officer detailing the company’s plans over a five-year time line. Expanded model lineups, electrification and an expanding autonomous driving partnership with Waymo were subjects being highlighted in the major announcement to investors and financial analysts. Receiving notably less attention through the FCA Capital Markets Day were two classic American brands. While Chrysler’s Pacifica were connected to the Waymo announcement but received little additional mention in regards to product plans for the brand as a whole. As for the Dodge brand, the entire presentation went with little acknowledgement leading to questions on the brand’s future relevance. Since 1914, the marque existed as the legacy