Wednesday, June 28, 2017

Ram Introduces the Tungsten Touch for 2018 Pickups

Photo Credit: Fiat Chrysler Automobiles


A highly dense element known for its high-melting, the precious metal known as tungsten probably does not receive the same attention for exoticness as gold or platinum. Tungsten has found its way into way applications in recent years including jewelry, electronics, high performance fields like auto racing and aerospace. For the 2018 Ram full-sized truck line, tungsten is set to join elite metal range with luxury vehicle status. The 2018 model year Ram Limited Tungsten Edition will represent the latest among the truck line’s growing premium trim options.

The Tungsten Edition is an upgrade over the Limited level for the Ram 1500, 2500 and 3500 featuring some of the most opulent touches incorporated in a pickup truck. Employing an ample amount of Tungsten Chrome details for the grille and accents, the unique shine of the Ram Limited Tungsten Edition is accompanied by body-colour matching components. Tailgate lettering of the Limited Tungsten Edition model blends into the rear appearance with harmony. The 2018 Ram Limited Tungsten Edition pickup truck also uses sport inspiration for the exterior look. Ram added the black surround treatment found on the Sport trim version of the pickup truck while the Ram 1500 model receives a special hood. Air suspension comes standard on the Ram 1500 Limited Tungsten Edition while the Heavy Duty levels of the 6-foot, 4-inch truck bed includes a RamBox.


Photo Credit: Fiat Chrysler Automobiles



Adhering to a new high watermark for luxury, the 2018 Ram Limited Tungsten Edition’s cabin is the first in the full-sized pickup truck category to feature a suede headliner. The premium headliner is accompanied with genuine wood interior trim pieces as well as high-grade leather finished in “Natura Plus” Frost and Indigo coloring. Along with the special interior features of the Tungsten Edition, an 8.4-inch Uconnect radio system, heated and ventilated seating, heated steering wheel, power adjustable pedals and connectivity through Apple CarPlay as well as Android Auto is standard equipment.


Photo Credit: Fiat Chrysler Automobiles


According to Fiat Chrysler Automobiles, customers seeking high capacity towing and hauling is also widely adopting luxury-appointed versions of their popular Ram product. The automaker acknowledges that more than 40 percent of the one-ton capacity Ram 3500 pickup truck line is sold with the top-three luxury trim levels. FCA’s Head of Ram Brand Mike Manley explains, “The new Tungsten Edition is an example of how Ram directly responds to customer input by offering the industry’s most luxurious pickup. Premium truck buyers will recognize the attention to detail, surrounded by quality materials.”

Scheduled for release for the third quarter of this year, the Limited Tungsten Edition is a combination of two tough elements commanding respect among exotic tastes.

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