|Photo Credit: Fisker Inc.|
The electrified luxury car marketplace has become the new promised land for 21st century motoring. Long-established companies such BMW, Mercedes-Benz and General Motors have offered vehicles that can operate primarily on electrical power for at least a short distance. However, relatively newer production car builders such as McLaren and Tesla Motors found opportunities to claim a piece of the high-end vehicle segment. Halfway in 2017, a new but familiar Fisker Inc. will rejoin the electrified luxury vehicle market in a completely fresh manner.
Nine years ago, automotive designer Henrik Fisker founded a company that applied the expertise behind the style of the BMW Z8 and Aston Martin DB9 into a radical sedan. Fisker Automotive set out to create a luxury car based on the plug-in hybrid powertrain, First revealing the elegant Fisker Karma in 2008, the vehicle transcended the confides of traditional electric car styling seen at the time. The Karma's four-door coupe posture was enough to make detractors of electrified motoring enchanted by a substantial beauty for a plug-in electric/gasoline hybrid. Presented as a stunning concept, the Fisker Karma transition into production was marred with delays, recalls and a heavy loss caused by a massive natural disaster. With financial ruin occurring with the previous Fisker Automotive company, the namesake founder left as the automaker acquired by a Chinese buyer and has been relaunched as Karma Automotive. The Karma Revero is essentially an updated rebrand of Fisker's plug-in hybrid sedan.
After a few ventures following his departure from the brand that built the Karma, Henrik Fisker formally announced his new business venture appears to go squarely against Tesla Motors.The new company Fisker Inc. is devoted to creating a new all-electric vehicle that will feature a battery providing superior driving range. The proposed new car planned to be unveiled next year will employ a Fisker Nanotech battery said to be game-changing technology boasting impressive performance through high energy capacity and the usage of lightweight construction methods. “Both the technology and the market are more mature now than when we first started out as pioneers in the electric vehicle industry, and our new vehicle will be the most innovative and cutting-edge electric car ever created.” said Chairman and CEO Henrik Fisker.
The future Fisker Inc. product is set to compete in a yet-to-be determined niche in the premium car market. With many details still outstanding, it's unclear at this point if the vehicle will be focused as a competitor to the Tesla Model S or the Model 3. However, giving some indications to the vision, Henrik Fisker commented "If the electric car is to succeed as a mass market vehicle, we need a radical new battery technology and battery pack integration – and our vehicles will have just that. With our game-changing battery technology, now is the time to develop more affordable, mass market vehicles”.
The first all-electric car from Fisker Inc. is slated to be debut to the public in the second half of 2017.