Thursday, February 25, 2016

Hyundai Posts $20,000 Reward Canadians to Assist in Recovery of SuperStructure

Photo Credit: Chris Nagy

Hyundai appeals to the Canadian public to help find a special engineering exhibit that was stolen last week in Toronto.

Part of the recently-concluded 2016 Canadian International AutoShow in the city, the Korean auto company's presentation consisted of an unfinished 2017 Elantra shown only in form of its SuperStructure. A display of the brand's commitment to more than doubling the amount of advanced high-strength steel (consuming up to 53 percent of its total composition) used in the new compact car's chassis, the SuperStructure of the 2017 Hyundai Elantra is said to perform with greater rigidity as well as provide a quieter, more comfortable ride quality.

Captured on a surveillance camera, the theft of the Hyundai SuperStructure was carried out during the early morning hours at the Metro Toronto Convention Centre by three perpetrators. Fears are that the SuperStructure has been stolen by Hyundai competition in the goal to reverse engineer the methods of construction. In order to take down their stolen exhibit, Hyundai Auto Canada Corporation has launched the #SuperSearch contest.


Photo Credit: Hyundai Canada

Running until April 4th, the Hyundai #SuperSearch will encourage Canadians to seek out the location of the lost SuperStructure through a series of clues. Participants can register throught the contest website where they will be given five clues to finding Hyundai's SuperStructure. Clues will be distributed one per week starting on February 18th and end on the week of March 15th. The contest's grand prize is $20,000 with four additional prize money of $2,500 offered for Week 1 through Week 4 drawn for the participants who answered each clue correctly. Weekly prize eligibility needs the entrants to only answer a particular clue of the week.

For more details and registration in the Hyundai #SuperSearch contest, please visit the promotion's website. This contest is only open to residents of Canada.



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