Saturday, December 12, 2015

Star Wars’ Force Awakens in Fiat Chrysler Automobiles

Photo Credit: FCA US



Unless you have been living in a cave on Tatooine, you are aware a highly-anticipated motion picture experience will be arriving at theatres next week. Ahead of Star Wars: The Force Awakens, there has been no shortage of cross-promotional tie-ins to the upcoming movie. In some cases, the marketing has been far-reaching in some instances. This weekend signifies another unusual promotional move as Fiat Chrysler Automobiles (FCA) US will unleash a dark side-driven invasion on the streets of Los Angeles.

Patrolling the Los Angeles area from December 11th to December 14th, First Order Stormtroopers and Kylo Ren will be represented by some high-powered performance cars. Consisting of three individual vehicles, the roaming group will be led by a black Dodge Viper ACR resembling one of the main villains in the upcoming Star Wars movie. The force of 645-horsepower is especially strong in the Kylo Ren-themed supercar being the most potent Viper model ever produced. Accompanying the Kylo Ren Dodge Viper ACR is two white-coloured vehicles arriving from Dodge’s Hellcat line. The 707-horsepower Dodge Charger SRT Hellcat and the Dodge Challenger SRT Hellcat are given the First Order Stormtrooper treatment. On all three Star Wars-themed Dodge products, the unique graphics were wrapped onto the vehicles.


Photo Credit: FCA US



The vehicles of Fiat Chrysler Automobiles have grown accustomed assuming the role of the antagonists ahead of the latest Star Wars movie’s release. The three-car presence in Los Angeles, California this weekend is only the latest of several FCA US efforts alongside the Star Wars: The Force Awakens. Coinciding with the release of new toys on September 4th (termed Force Friday), Mattel Hot Wheels and Uber teamed-up to provide free trips in stormtrooper-themed Dodge Chargers. At the past 2015 Los Angeles Auto Show, the one-of-a-kind Fiat 500e was featured with a two-tone black and white scheme resembling the First Order Legion. Along with the colouring, the Garage Italia Customs-created Fiat 500e sported a custom leather/Alcantara interior that included the placement of First Order insignia on the steering wheel.

For those in the greater Los Angeles area during the patrol, FCA US encourages fans to capture images as well as the location of the Star Wars: The Force Awakens Dodge vehicles. You can track the hashtags #Dodge and #TheForceAwakens on Twitter. Dodge’s Facebook and Instagram pages will also feature daily fan favourite images.      

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