Wednesday, April 1, 2015

Honda Begins Beta-Testing of 2016 HR-V SLF "Selfie Edition"




The Japanese have long been a driver for the implementation of new technology. Transistor radios and CD players are just a few items immediately coming to mind when thinking of Japan's push to make certain technology's a part of our everyday life. Today, Honda has unveiled a special version of their HR-V compact crossover provides greater integration into lifestyles where we enjoy sharing our use of technology.

Entering into a "beta-test" stage, the Honda HR-V SLF is designed to allow self-portrait making (better known as selfies) to be snapped. A hands-free system using 10 different cameras positioned around Honda crossover's interior and exterior, the SLF edition model was created recognizing research indicating one-third of all images taken by people between the ages of 18 and 24 are selfies. Responding to the technology, the HR-V's brand manager Gazo Enijinia says, “Honda is embracing the selfie phenomenon and the creative, artistic sensibilities of millennials with this versatile, youthful trim model,”

To test the selfie-taking technology, Honda enlisted self-proclaimed selfie fanatic Ashley H. to develop the Honda HR-V SLF edition trial vehicle. A hands-free system, the selfie camera utilizes the vehicle's already-existing cameras that operates with the multi-angle rearview camera and the Honda LaneWatch technology. Insuring the system does not become a driving distraction, selfie-taking can only taken when the vehicle is safely at a stop.

To sum up this news story, it's evident April Fool's Day has started. The use of the phrase "best-test" appears to me to be a giveaway. While the release was issued late Tuesday night in North America, keep in mind it was already April 1st in Japan. Although the reality of the HR-V SLF edition's selfie-taking capabilities is perhaps laughably unlikely, Honda artfully engineered it to promote the vehicle's currently available accident avoidance technology.

Years ago, I personally used to hate the idea of legitimate automotive news sources being used to tease readers. However, I have grown to enjoy the cleverness of April 1st activity and admit to finding some of the "announcements" funny. I look forward to seeing what else will be produced by the end of this day.


Honda has released the following video to reveal the HR-V SLF's selfie-shooting abilities:


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.